5 Ways to Use Content for Customer Retention
“When the customer comes first, the customer will last.”— Walt Disney Attracting customers is one of the biggest challenges companies face. Keeping them is an even bigger one. After all, customers are the lifeline of all businesses. When companies successfully care for customers, they not only attract new customers but also retain them. While attracting cu...
June 24, 2022 READ MORE
Should I Hire a Ghostwriter for My Company Blog?
A blog is an effective communication tool between a business and its customers (or potential customers). However, companies often find that running a blog poses several challenges. These challenges range from lack of time to lack of writing experience. Suppose you’re thinking about starting a company blog or have already started publishing content. In that case, you ...
June 1, 2022 READ MORE
10 Best Formats for your Company History Book
Given all that goes into starting and successfully running a business, chances are that your company has a story to tell. Have you been tasked with sharing it? Maybe you have a milestone anniversary to celebrate, a legacy to preserve, or a great brand origin to share. Whatever the reasons, if you've thought about chronicling your company history, you may have discove...
May 2, 2022 READ MORE
5 Key Things to Know about Starting a New Company Blog
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can” — Jon Morrow To a reader, a blog can be like an oasis. It is a drink of fresh water in the middle of a barren landscape. Blogs provide information, entertainment, solace, and encouragement. A good blog connects with readers. A great blog inspires them. In the cor...
April 8, 2022 READ MORE
Picking the Best Format to Write Your Life Story
You’ve had an interesting life, and you want to share your story with the world. You want to share lessons learned, leave a legacy for your family, or preserve favorite memories. You’ve thought about writing a book more than once, but you’re not sure where to start. In fact, you’re not even sure what kind of book you should write. Should you tell your story i...
March 25, 2022 READ MORE