B2C Versus B2B Content: 8 Key Differences
B2C and B2B marketing demand different approaches. So, it’s no surprise when marketers and copywriters sometimes get them confused. Both require professionally written content. But is there a difference in how you present each within your marketing communications? This article describes the contrasts between B2C and B2B content requirements. You'll also learn how t...
March 7, 2023 READ MORE
How to Repurpose Content: 5 Great Ways to Give Existing Content a New Life
One of the toughest challenges content marketers face is keeping a steady stream of content flowing. After all, regular content creation can become a complicated endeavor. And with all of the hard work and time put in to creating content, it seems like a waste to use it only once. That is why breathing new life into existing materials by recycling content can becom...
February 24, 2023 READ MORE
How to Write Content That Sticks
Content that captures eyes and minds is king in the digital age. Articles, blogs, videos, social media posts, and e-books all help drive web traffic and convert visitors into new customers and clients. Used effectively, these many avenues constitute Content Marketing. While previous blogs in this series have explained how to use Content Marketing effectively from a s...
February 21, 2023 READ MORE
SEO in the Strategic Content Marketing Context
It is safe to say that the marketing industry has undergone significant changes at a phenomenal pace since the first mass-marketing radio ad was aired in the 1920s in New York. The concept of content marketing was born when traditional marketing techniques such as TV and radio ads lost their appeal. These traditional ads were quickly replaced by content that people want...
February 10, 2023 READ MORE
How to Create Your Content Marketing Plan
Content marketing is a key strategy to promote the success of any business. The ability to reach customers and seize market share will easily make or break a company, whether it’s a mom-and-pop store or a Fortune 500 firm. However, not all marketing campaigns are made equal, and the best content marketing campaigns have an even better marketing plan behind them. Th...
February 7, 2023 READ MORE