Killer Tips for Streamlining Your Copy, Part 2
As promised, here’s the second installment of my series on packing more punch into your prose. In Part 1, we talked about using strong verbs, ditching the adverbs, and the benefits of active sentences. Those are essential points to keep in mind if you want to inject some life into your writing. So, this week, I thought I’d share two more of my favorite writing tips. E...
July 8, 2009 READ MORE
How to measure the results of your SMM campaign.
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet this is something that needs major clarification. Th...
July 14, 2008 READ MORE
Not ending sentences with prepositions is an antiquated rule of which we want to get rid.
That was annoying, right? I’m not normally one for change, but I am all for the evolution of grammar rules. We don’t all need to talk like our third-grade English teachers. Most of the outdated rules have gone the way of the dinosaur, but there are a few stragglers. One in particular that keeps lingering is the rule against ending sentences with prepositions. The tit...
May 20, 2008 READ MORE
Change-ups: Not just for baseball anymore
Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points. Consider this: Many people consider New York a place they’d rather visit than reside in because of its reputation as being the city that never sleeps. New York, however, is a vibrant city divided into boroughs that are all cities within themsel...
May 15, 2008 READ MORE