“Talk Crude” Campaign: A Case Study
Running a successful public awareness campaign that inspires positive change and drives action is a rewarding, though challenging, marketing endeavor. If you’re interested in creating an awareness campaign and need some inspiration of your own, the case study below is sure to help you unearth some ideas. In 1975, the U.S. passed the Energy Policy and Conservation ...
September 1, 2023 READ MORE
The Power of Great Content: Write Your Way to Superior Brand Awareness
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is king, but who is the king of kings?” Different businesses have different marketing requirements. With a whole spe...
November 15, 2022 READ MORE
5 Ways Writing a Nonfiction Book Can Help You Grow Your Business
“Your business and results are a reflection of you. Your business and results will grow in direct proportion to your own growth.”— James Arthur Ray Growing your business is no easy task. It takes time and dedication to build a business from the ground up. Of course, thanks to your full commitment to your brand, you are up to the task. But there are times when y...
October 28, 2022 READ MORE
How Great Content Can Improve Customer Retention
How can all your created content serve the goal of retaining customers? That’s an important question because your current customers are valuable; they are the ones who have already bought into your product or service. And consider the potential impact the customers you keep will make on your bottom line: 80% of your future profits will come from 20% of your existin...
September 9, 2022 READ MORE
All About Content Creation: How Content Creation Helps Businesses Grow
In today’s uber-competitive business environment, content is king. Brands that produce fresh, engaging, and relevant content stand out among their competitors. According to data by HubSpot, 90% of brands plan to continue focusing on content creation in 2022 and beyond. This figure underscores the importance of relevant content in the current and future business lan...
September 2, 2022 READ MORE