Auditory, Visual or Kinesthetic? Why You Should Tell Your Writer Your Learning Style
When starting a project with a writer – be it a book brochure, website or whitepaper – it’s common to focus on the end goal. How will it read when it’s done? Less focused on, but equally important, are the mechanics of creating the document. That is, a smooth journey from blank page to finished manuscript, can not only directly impact the quality of the final p...
May 1, 2018 READ MORE
NAVIGATING A SUCCESSFUL PROPOSAL PROCESS: PART 3 OF 3
[block_heading content="The Proposal Team Kick-Off" size="h2" color="#000000"] You’ve chosen your team, and you’ve scheduled its first meeting. In order for your team to produce a solid proposal in the required timeframe, your next task is to ready yourself for the kick-off meeting. Your team must get started with solid direction, clarity, and some best practices....
January 10, 2018 READ MORE
Email Marketing: Subject Lines that Snap!
What’s the most important part of an email message? Hint: It’s not the body copy. In fact, it’s the subject line. Subject lines are important because of one simple reason: If they don’t compel your reader to actually click and open then email, then your email marketing campaign has failed. Nowadays it seems like everyone’s inboxes are bursting at the seams – ...
March 20, 2009 READ MORE
I’ve been seeing this term more and more often – “The Millennials,” the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millennials? Well, they’re the second largest generation group, over 70 million of them born between 1980 and 2000; t...
February 18, 2009 READ MORE
Punctuation may seem like a small thing: After all, what’s so bad about one, teeny-tiny misplaced comma or the occasional wayward apostrophe? Nobody pays attention to that stuff, right? Wrong. Bad punctuation – whether it’s in your web copy, your newsletter, or even in an email to a prospective client – is a credibility killer, plain and simple. In most case...
February 3, 2009 READ MORE