How to Put Together a Winning Investor Presentation
One of the trickiest obstacles businesses face is crafting an effective presentation that will appeal to investors. Both new and established companies at some point face having to raise capital to operate and grow their business. The most popular way to introduce and solicit investment in a project is via the investor pitch presentation, which typically takes the form of...
October 4, 2017 READ MORE
How to craft a winning press release
What is a press release and how is it used? The first press release was facilitated by public relations industry “founder, Ivy Lee, in response to a 1906 New Jersey train wreck. Lee wanted to ensure that details about the crash were communicated from the Pennsylvania Railroad to media (in this case, The New York Times). The idea was generated based on Lee’s philosoph...
August 17, 2017 READ MORE
Celebrating 15 Years in Business
When Wintress Odom started writing 15 years ago, she never imagined that The Writers For Hire would become a full-fledged business with dozens of employees. Even five years after the article below was published in The Houston Chronicle, she still marvels at the growth and changes the business has been through. Join us as we reminisce over the next few weeks about the journ...
October 24, 2016 READ MORE
Starbucks’ New Instant Coffee Ad: Love it or Hate it?
In an earlier blog post, I cautioned against ad campaigns that were too trendy or topical, but Starbucks’ new “Via” TV ad is an edgy, hilarious example of why it’s sometimes okay to buck convention. In addition to promoting their new instant coffee, Starbucks takes on a touchy (and waaaay timely) subject: town hall meetings. If you haven’t seen it, you can check...
October 5, 2009 READ MORE
Astroturfing: The Icky Side of Social Media Marketing
It’s disingenuous. It’s dishonest. And, it’s everywhere. It’s called “astroturfing”. Chances are, you’ve been exposed to it. And, if the folks behind it have done their jobs right, the chances are pretty good that you didn’t even know it. Social media is powerful stuff. In its most basic form, it’s the high-tech equivalent of your best friend recommendi...
September 11, 2009 READ MORE