B2C Versus B2B Content: 8 Key Differences
B2C and B2B marketing demand different approaches. So, it’s no surprise when marketers and copywriters sometimes get them confused. Both require professionally written content. But is there a difference in how you present each within your marketing communications? This article describes the contrasts between B2C and B2B content requirements. You'll also learn how t...
March 7, 2023 READ MORE
The Psychology Behind Great Content
When you think of psychology, content marketing probably does not immediately come to mind. Believe it or not, though, content marketers have a great understanding of the mind and how to influence it. They do this by ethically applying complex psychological principles into actionable steps that result in great user experiences and well-informed decisions. Psychology...
February 28, 2023 READ MORE
How to Repurpose Content: 5 Great Ways to Give Existing Content a New Life
One of the toughest challenges content marketers face is keeping a steady stream of content flowing. After all, regular content creation can become a complicated endeavor. And with all of the hard work and time put in to creating content, it seems like a waste to use it only once. That is why breathing new life into existing materials by recycling content can becom...
February 24, 2023 READ MORE
How to Write Content That Sticks
Content that captures eyes and minds is king in the digital age. Articles, blogs, videos, social media posts, and e-books all help drive web traffic and convert visitors into new customers and clients. Used effectively, these many avenues constitute Content Marketing. While previous blogs in this series have explained how to use Content Marketing effectively from a s...
February 21, 2023 READ MORE
How to Use Interactive Content Marketing to Help Grow Your Business
The marketing game has changed. In the past, it was crucial to get your name and brand identity out there. Essential ingredients of a content marketing campaign were to keep your visibility high in social media, and to provide lots of information for your clients in your blogs and emails. In other words, information flowed in one direction, without much acti...
February 17, 2023 READ MORE