Do I Need Permission to Use a Logo in my Blog?
You’re writing an article about your favorite cereal – the origin of the flake shape, the ingeniousness of the ingredients, the history of the brand name – and to fancy up the copy, you decide to include the company’s logo. But then, you wonder: Is this permitted? Are Logos Copyright-Protected? The answer isn’t cut-and-dried: Some are; some aren’t. Som...
May 18, 2021 READ MORE
The Four Most Common Mistakes in Whitepapers
Producing successful whitepapers takes a combination of skill and creativity. It requires a practical approach that can help writers get their message out there and, in turn, provide readers with the information they seek. However, there are cases in which a whitepaper fails to deliver. When a paper fails, writers may be left wondering what went wrong. In this articl...
April 30, 2021 READ MORE
HOW TO CREATE AN EFFECTIVE CONTENT CALENDAR
“Content is king, but distribution is queen.” —Jonathan Perelman Perelman’s famous Buzzfeed pronouncement is truer than ever in 2021. With the proliferation of quality content competing for consumers’ attention across every platform and channel, the need for marketers to have a strategic, regular flow of content only continues to increase. It’s no se...
April 9, 2021 READ MORE
14 Examples of Great Thought Leadership Content
Thought Leaders We all know of and admire thought leaders. We can appreciate the fact that entrepreneurs like Bill Gates, Arianna Huffington, Tony Robins, and Mark Zuckerberg are thought leaders with considerable followings. And the list goes on throughout history to include politicians, philosophers, inventors, scientists, and scholars. But you don’t have to be a ...
March 16, 2021 READ MORE
How to Conduct Research for a Successful Whitepaper
In business, whitepapers provide companies and professionals with the opportunity to communicate knowledge and share information. To make a whitepaper truly valuable, the information contained in it must reflect careful and diligent research, which then serves as the backbone of the whitepaper’s content. After all, a whitepaper is worthless if the information con...
March 2, 2021 READ MORE