The Six Types of Editing: Knowing Which Is the Right One
Legendary novelist Stephen King once said, “To write is human, to edit is divine.” Indeed, nothing is perfect the first time. Writing is no exception. Effective writing requires a progressive approach. No matter how good writing is the first time, a good edit can take a text from good to great. When readers lay their eyes on a finished piece, they see the result ...
April 28, 2021 READ MORE
Style and Tone in Writing: What They Mean and Why it Matters
As a writer, you hear the terms style and tone bandied about quite a bit, and frequently together. But are they something you need to pay attention to? Or do they just happen when you write? You know that all writing has some form of tone and style, but what do the terms really mean? Aren’t they essentially the same thing? While both are ways to expr...
October 20, 2020 READ MORE
How to Put Your Best Foot Forward with Your Style Guide
You may not think fonts, colors, and tone of voice are essential in telling your company or organization's story, but they are. These items all reflect your brand and serve as important components to distinguish your company and establish customer loyalty. And there’s nothing better than a style guide to help ensure consistent communications. Style guides are a re...
October 2, 2020 READ MORE
Editors vs. Proofreaders: They Don’t Wear the Same Hat
The words you put out on behalf of your company are essential to your bottom line. They reflect your brand and your mission, and they attract potential customers or donors. With so much at stake, it is imperative that you have multiple sets of eyes on your final copy before it goes out for all the world to see. So, who should those eyes be? Every piece of solid w...
September 18, 2020 READ MORE
Fantastic Words That Are Begging for a Comeback
Have you ever heard a word, and found yourself thinking, “Wow! Now, THAT is a great word!”? We’re not talking ordinary, everyday words here. We’re talking about words with meanings that perfectly describe certain situations or people. Take the word “groke,” for example. You know that guy (or girl) who stares at you when you are eating, just hoping that y...
July 21, 2020 READ MORE