Content Marketing 101: Do You Need a Digital Asset Management System?
As online marketing and commerce continue to expand, content marketers are increasingly relying on digital assets to build brand awareness and influence buying behavior. In the simplest terms, a digital asset is any content in any format that is stored digitally and provides value to the company. This typically means visual assets like images, logos, photos, videos, gra...
March 14, 2023 READ MORE
How to Measure the Results of Your Content Marketing Campaign
Measuring the results of your content marketing campaign gives you a clear understanding of the return on investment (ROI) for your marketing efforts. It also helps you identify trends in consumer behavior and allows you to adjust your strategy accordingly. Yet, measuring the results of your content marketing campaign comes with challenges. First, you must determine whi...
March 10, 2023 READ MORE
B2C Versus B2B Content: 8 Key Differences
B2C and B2B marketing demand different approaches. So, it’s no surprise when marketers and copywriters sometimes get them confused. Both require professionally written content. But is there a difference in how you present each within your marketing communications? This article describes the contrasts between B2C and B2B content requirements. You'll also learn how t...
March 7, 2023 READ MORE
Discovering Process Optimization Opportunities Through Process Documentation
With competition booming and profit margins becoming ever tighter, companies are always looking for new ways to improve their efficiency, workflows, and internal processes. One of the most effective ways to streamline your internal processes is by developing internal process documents such as Standard Operating Procedures (SOPs), visual process maps, flowcharts, checkl...
March 3, 2023 READ MORE