The Power of Positivity in Our Writing
We’ve all likely heard the saying, “positivity breeds positivity.” And many of us have probably witnessed evidence of its truth in our own lives. But positivity does much more than just spreading positive thoughts. In fact, a study done by Harvard Business Review found that people with positive outlooks are overall more successful (and happy) than their pes...
May 18, 2022 READ MORE
Style Guide 101: How Creating a Solid Style Guide Can Highlight Your Brand
“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos Building a successful company requires getting a number of things right. Delivering a quality product, maintaining consistent value, and providing outstanding service are pivotal in creating a great business. However, highlighting a company’s brand can take any busine...
May 16, 2022 READ MORE
12 Steps to Company History Book Success
Your company has reached a major milestone, a new CEO is being appointed, or maybe a significant anniversary is coming up. Press releases are fleeting, and your boss wants something more concrete, something to hand out to clients, stakeholders, investors, and employees. The execs have landed on the idea of a company history book -- one that can commemorate the compan...
May 13, 2022 READ MORE
5 Effective Tips for Self-Editing a Family History Book
“The secret to editing your work is simple: you need to become its reader instead of its writer.” — Zadie Smith Editing is a critical component of the writing process. After all, a well-written document needs polishing to ensure high quality. A common misconception is that editing involves “correcting” mistakes. While proofreading takes care of typos and li...
May 11, 2022 READ MORE
What Makes a Book Cover Iconic?
The saying goes “don’t judge a book by its cover.” But let’s be honest… we’ve all done it. If you’re browsing the shelves of the local bookstore, there are certain book covers that simply jump out and grab your attention more than others. There are also book covers that can easily be recognized by almost anyone, regardless of whether or not they have read ...
May 9, 2022 READ MORE