True Confessions of a Genealogist
“Genealogist” is a term you’ll hear from time to time in passing, but you won’t derive its definition from the context unless you’re actually paying attention when it comes up—and I never was. I’ll admit that prior to researching and writing about genealogy and historians and the like, had I been pressed to define “genealogist” I might have guessed tha...
January 11, 2022 READ MORE
Starting a Company Blog from Scratch: 7 Ways to Generate Content Ideas Through Topic Research
“Without strategy, content is just stuff, and the world has enough stuff.” — Arjun Basu In today’s business world, content is king. One way for organizations to succeed is by delivering consistent value—and there is nothing more valuable than relevant and useful content. As such, organizations of all kinds endeavor to consistently provide high quality content....
January 7, 2022 READ MORE
15 Reasons You Should Write a Company History Book
Amazon, Facebook, McDonald’s, and Starbucks — all well-loved and groundbreaking brands that have one thing in common: They all published a company history book. Corporate greats such as these used books to tell tales of their venture’s humble beginnings and eventual rise to greatness. But why write a company history book? Why go through the additional expense and ...
January 4, 2022 READ MORE