The explosion in popularity of memoirs over the last 20 years has been accompanied by a greater acceptance of hiring ghostwriters to help individuals write their memoirs. Michelle Obama’s 2018 memoir, “Becoming,” has reportedly sold over 10 million copies, and is one of the most popular memoirs ever written. According to some reports, her husband, the former presi...
August 10, 2021 READ MORE
Writer Tips: 7 “Must-Have” Elements in a Nonfiction Book
When you think of nonfiction, what comes to mind? Memoirs and autobiographies? Text books or guides? In reality, the genre of nonfiction encompasses a vast range. And basically, the only element that ties this classification together is that it presents fact. As Wikipedia defines it, “Nonfiction is any document or media content that intends, in good faith, to prese...
August 6, 2021 READ MORE
Thought Leadership: How the Big Players Do It
Amid the sea of content out there nowadays, thought leadership constitutes an immensely powerful communication tool between brands and followers. Effective thought leadership goes beyond merely regurgitating common knowledge. True thought leadership is about investing the necessary time to actively engage followers. Brands that effectively use thought leadership posi...
August 3, 2021 READ MORE