What are the Benefits of Standard Operating Procedures?
It’s likely that if you’ve been in business for long, you understand the need for Standard Operating Procedures (SOPs). You may have even discovered the need for them when faced with a problem that resulted from not having them. The problem may have been so severe that you’ve become a real cheerleader for SOPs. But for the sake of a budding entrepreneur or someone...
April 14, 2021 READ MORE
HOW TO CREATE AN EFFECTIVE CONTENT CALENDAR
“Content is king, but distribution is queen.” —Jonathan Perelman Perelman’s famous Buzzfeed pronouncement is truer than ever in 2021. With the proliferation of quality content competing for consumers’ attention across every platform and channel, the need for marketers to have a strategic, regular flow of content only continues to increase. It’s no se...
April 9, 2021 READ MORE
Copywriter Q&A: Brenda Hazzard on Editing Memoirs and Family History Books
TWFH Copywriter Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. With The Writers For Hire (TWFH,) Brenda’s editing and proofreading talents are put to use in a variety of projects, including memoir and family history books. In this installment of Copywriter Q&A, Brenda spoke with TWFH about the role ...
April 6, 2021 READ MORE
Writing Nonfiction: The Ins and Outs of an Engaging Nonfiction Book
Mark Twain once said, “Write what you know.” Indeed, his words resonate with the power of universal truth. Writing compelling nonfiction books is about infusing passion into a topic that would surely seem mundane in the hands of a lesser writer. Unfortunately, for many writers, finding either a topic or a passion is difficult enough, never mind pairing them together...
April 2, 2021 READ MORE