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8 Reasons Why You Really Do Need a Business Blog

In this day and age, people spend a lot of time online reading blogs. After all, they are an excellent source of entertainment and information. Some make you laugh, while others help you understand complex concepts or even products. Following the blogs of your favorite businesses keeps you in the loop and makes you feel like you're a part of its inner circle. You k...

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What is a Blog?

A blog, short for “weblog,” is a text-based online diary or website product used for informational or entertainment purposes. A blog can be written by a single writer, or a group of writers. And the information contained in this platform varies according to the topic or theme. Generally speaking, a blog shares the viewpoint and opinions of its writers. However,...

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How to Position Yourself as an Industry Expert Through Content Marketing

We are all good at something. Some of us are naturally good cooks, excellent writers, or born leaders. As we progress in our careers, we develop proficiency in subjects germane to our jobs. Sometimes, that proficiency and specialization becomes the core competency of our career. That proficiency and specialization can move markets, get interviews, get you quoted, s...

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