Making the Most of Your Company Newsletters
A newsletter can be a marketer’s best friend. But like any relationship, they require an investment of your time, an understanding of what makes them tick, and some tender, loving care. There are a few key factors you need to consider and best practices to implement before making a newsletter a regular part of your communications strategy. Printed vs. Electro...
September 11, 2020 READ MORE
Your Book: 5 Things to Think About Before You Write a Word
If you are like most people, you’d like to write a book someday. But, as anyone who has actually followed through and written a book will tell you, it can be a long and arduous process. If you want to have any chance of succeeding, it is important to plan and prepare first. The more effort you put in up front, the better your chances are of actually getting a dra...
September 8, 2020 READ MORE
The Benefits of Using Filler Words in Your Writing
Filler words really get a bad rap. You know the ones I’m talking about: “um”, “uh”, “like” … And hedge words, such as “just” or “kind of,” are treated just as badly. According to this article from the Harvard Business Review, though, using filler or hedge words in your speech and writing can actually be useful. While excessive use of fille...
September 4, 2020 READ MORE
Who Owns Intellectual Property?
For writers, marketers, content creators, and businesses alike, intellectual property laws can make a huge impact on your company’s livelihood and protect you from having someone else benefit from your work. This means that someone else cannot publish a copy of your book as their own or that another company cannot steal your proprietary software to improve their own ...
September 1, 2020 READ MORE