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HOW TO KICK-OFF A WRITING PROJECT: PART TWO- THE KICK-OFF CALL

In our previous blog, we discussed the importance of running a kick-off meeting when starting a new project. However, if it turns out that the meeting participants are in different locations, or working remotely like so many professionals are today, the kick-off meeting will have to be a call. While the concept of the kick-off call follows the same basic principals as ...

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How to Write an Email Newsletter That People Will Actually Read

If you have ever been in charge of writing email newsletters, you know that it can be an incredibly frustrating process. You work hard to try to write an email that contains the important information that you need to convey, yet when you check your open and click rates, it seems that very few people are actually reading what you send. But, what if there was a way th...

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