Top Six (Really) FREE Image Sites
With the Internet’s seemingly endless stream of images for any given subject, it’s hard to know which ones are free to use, and which ones are protected by strict copyrights. Seeing a large watermark on an image is generally a good indication that the image you are looking at is copyrighted. But what if there is no obvious copyright watermark? And what if you ar...
February 20, 2019 READ MORE
Coffee – The Key to Writers’ Survival
Some things just go together: peanut butter and jelly, salt and pepper, the sun and the moon…writers and coffee! There are numerous possible reasons as to why coffee has become the “nectar of the writer” over the years. Perhaps it is the boost of energy and stimulation from the caffeine. Maybe it’s the flavor of the roasted beans that inspires creativity. Or, as...
February 19, 2019 READ MORE
Copywriter Q&A: Getting Social With Dana Robinson
Our resident social media guru Dana Robinson has provided businesses with blog and social media content for nearly a decade. Her career -- much like a social campaign or Instagram account -- grew organically, starting with newsletter and blog and social content for a single nonprofit client. Today, she manages blogs and social media campaigns for a variety of businesses. ...
February 18, 2019 READ MORE
Accommodating All Five Types of Web Visitors
There are five different types of online visitors, each with unique reading and learning styles. In order to write effective copy, your website needs to reach each of the different types of readers and give them the information they need in the way they want it. Let’s take a look at each of the types of online personalities, and some best practices to get them hooked, ma...
February 14, 2019 READ MORE
Microcopy: Small Words with a Big Impact
When it comes to communication, few things are as important as the words we choose. Especially in written communication. And although most writers pay close attention to how things are worded when writing web content, there is one kind of writing that tends to get overlooked or downplayed as being less important. That is microcopy. Not only is quality microcopy vi...
February 13, 2019 READ MORE