Why Copywriters and Journalists Just Can’t Get Along
Versatile writers are hard to find. For a long time I was surprised when I’d get great journalism samples from a writer, but the minute I put them on a copywriting project, it was a total flop – and vice versa. But I’ve finally discovered the disconnect: the real reason that some writers have such a hard time, fundamentally, switching between these two genres. The re...
September 4, 2009 READ MORE
Twitter Etiquette: The Dos and Don’ts
If you read my previous post, you know what’s in store for you now. As promised, I’ve put together a general list of guidelines for Twittering. These dos and don’ts are by no means comprehensive and, depending on who you talk to, all of these rules were made to be broken by braver Twitterers. For a fun read about rogue Twittering, read Scobleizer.com’s post, The 10...
September 4, 2009 READ MORE
Misused Quotation Marks are “Bad”
When it comes to writing, there are dozens of rules just begging to be broken. Some are flexible and give you a little wiggle room -- like hyphenation or deciding whether to use the comma before the “and” in lists. But there are other grammar rules that you just don’t break. You don’t tweak them; you don’t adjust them to suit your personal preferences. Ever. Ca...
September 1, 2009 READ MORE