How To Get Started On a Family History Book
If you’ve started researching your family’s history with the idea of turning your findings into a book, it may have dawned on you that this will be a large undertaking. Don’t be intimidated! Remember what first sparked your interest. Maybe it was that newspaper article about the birth of your great-grandmother, your aunt’s diary, your uncle’s old school yearbo...
November 28, 2023 READ MORE
Giving the Gift of Ghostwriting: More Fun and Creative Things To Do With Your Book
When you hear the term ghostwriting, what comes to mind? Celebrity memoirs? Political speeches? The Nancy Drew or Goosebumps series? The thing is, ghostwriting isn’t just a service for famous people who need help with their manuscripts. Anyone can work with a ghostwriter, and there’s so much more that a ghostwriter can help you create. Jennifer Rizzo,...
November 24, 2023 READ MORE
9 Interesting Facts You Didn’t Know About Thanksgiving
It’s that time of year again! Thanksgiving is quickly approaching. While you’re getting ready to gather with your loved ones, we thought it would be fun to share some interesting Thanksgiving trivia with you and give you some fun facts to share around the dinner table. So, read on—and be sure to take notes, so you can impress your family with your amazing Thank...
November 17, 2023 READ MORE
Publishing Options for Nonfiction Authors
Up-and-coming nonfiction authors often encounter limited traditional publishing avenues when seeking to publish works like memoirs, autobiographies, or family history projects. Established publishers tend to prioritize renowned authors or commercial genres, leaving lesser-known writers with constrained opportunities. However, there is a silver lining. Various alte...
November 14, 2023 READ MORE
How To Find and Hire a Ghostwriter
It’s okay to hire a ghostwriter to create the book you’ve always dreamed of publishing. After all, you may not have the time to write, especially if you already have a full-time job or are a business owner with a lot on your plate. But where do you find a ghostwriter you can trust? Aren’t there a lot of scams associated with the profession? How do you know w...
November 10, 2023 READ MORE
Ghostwriting: A Detailed Look at the Ghostwriting Process
Ghostwriting is the process of paying a professional ghostwriter to write your content for you, with the understanding that it will be published under your byline, and you will retain all rights to the finished work. Generally speaking, a client works closely with their ghostwriter throughout the process to ensure the final product aligns with their needs and expe...
November 7, 2023 READ MORE
What is a ghostwriter, anyway? The term has a mysterious sound, but there’s really nothing mystical about it. You could think of yourself and a ghostwriter as a relay team. You’re at the end of your supply of energy, time, inspiration, or whatever else is keeping you from completing your book, and the project has begun to seem like a long-distance marathon ...
November 3, 2023 READ MORE
5 Tips to Balance Truth and Storytelling in a Memoir
“When it comes to memoirs, we want to catch the author in a lie. When we read fiction, we want to catch the author telling the truth." - Tayari Jones Writing a memoir is an exercise in baring one’s soul. After all, a memoir is an exclusive sneak peek into a world to which only a few are privy. When a reader picks up a memoir, they expect the author to pull ...
October 31, 2023 READ MORE
10 Things To Do When Preparing To Work with a Ghostwriter for the First Time
Collaborating with a ghostwriter can be a transformative choice for authors, offering multifaceted support throughout the creative process. From shaping ideas into cohesive narratives to refining writing styles, ghostwriters bring expertise that can elevate an author's work to new heights. Their ability to adapt to various genres and voices makes them invaluable assets in ...
October 27, 2023 READ MORE
10 Things You Need To Know About Working With a Ghostwriter
Being an author is a deeply fulfilling yet demanding pursuit. The journey of crafting literary creations is a testament to one's imagination and dedication. However, novices in the realm of writing often encounter daunting obstacles that hinder the realization of their creative endeavors. The labyrinthine complexities of plot development, character arcs, and narra...
October 24, 2023 READ MORE
Why Every Book Needs an Outline and How to Write One
A good outline is your secret weapon to create a successful nonfiction book. But for some writers, the thought of writing an outline is less than appealing. Mention the word “outline” and they’re reminded of the outlines we had to write in school with Roman numerals. [block_imgwrap_dir dir="right" image_url="https://dev.thewritersforhire.com/w...
October 20, 2023 READ MORE
Autobiography or Memoir: What Is the Secret to Getting Started on Yours?
Writing an autobiography is both rewarding and challenging. Writing a book about your own life experiences and the people who have played a part in them is a worthwhile—but sizeable—undertaking. As with any major project, the toughest part is getting started. When you consider your imagined book project as a whole, it can look huge, like the proverbial “elep...
October 17, 2023 READ MORE
5 Reasons Why Companies Must Consider Producing ESG Reports
Sustainability in the business world is more important than ever. Increasing social demands across multiple sectors have spurred companies to focus on transparency in their operations. With transparency comes the need for efficient communication. But how can companies effectively communicate their sustainability efforts to the public? This article will discuss the im...
October 10, 2023 READ MORE
Top 8 Internal Communications Strategies for Change Management
Organizations face rapid and constant change due to the introduction of new technologies, economic uncertainties, and demographic shifts within the workforce. For this reason, the resultant need for a change management framework becomes obvious. Change management is also needed during mergers and acquisitions. In these environments, getting stakeholder buy-in from all d...
October 6, 2023 READ MORE
How To Overcome Barriers to Cultural Change
Company culture is the personality behind your organization. It’s what makes you stand out in your industry and is reflected in your policies and procedures, leadership style, and employee interaction. A strong company culture contributes to employee retention, efficient workflows, and high levels of customer satisfaction. But what happens when you change your company...
October 3, 2023 READ MORE
10 Signs a Company Needs a Culture Change (And What To Do About It)
Organizational culture plays a vital role in shaping a company’s values, behavior, and overall success. It can become the main driving force behind any organization’s success. In particular, organizational culture sets the tone for overall corporate performance and employee engagement. However, there are instances when a company may need a culture change to adapt to...
September 30, 2023 READ MORE
Post-Merger Process Integration
Mergers and acquisitions present several challenges for companies engaged in these undertakings. One of the biggest is process integration, which joins the policies, standards, and work procedures of two companies with different business cultures. Savvy businesses implement a post-merger process integration plan to make the transition much easier and less complicated. I...
September 26, 2023 READ MORE
10 Ways to Ensure a Smooth Transition Into Culture Change
Ensuring a smooth transition during a culture change is of paramount importance for companies aiming to thrive in today’s dynamic business landscape. Central to this process is the active involvement of all stakeholders, with a special emphasis on the crucial role staff members play. When stakeholders are given the opportunity to contribute to the transition, it fost...
September 22, 2023 READ MORE
Continuous Improvement for Process Changes
Change Management. Continuous Improvement. Process Optimization. If you’re Googling terms like these, you’re likely researching ways to refine your company’s practices. Your business could probably use a boost, too. Whatever your reasoning, it’s a fair bet that something has got to change. While change management is an umbrella term that refers to more sweepi...
September 19, 2023 READ MORE
How to Measure KPIs on Process Improvement
You’ve done the hard work of reviewing your business’ processes and implementing improvements wherever possible. But now that you’ve done the work, how do you accurately measure whether it’s paying off? The answer is simple: Key Performance Indicators, or KPIs for short. In this article we’ll go over what KPIs are, how you can track them, and which specific on...
September 15, 2023 READ MORE
Using Documentation to Improve Processes: A Case Study
The Client: Company Growth Highlighting Need for Process Improvement With origins that reach back over a century to the time it was the first electric and gas provider in its home state, this client’s business reach grew—from serving one city to serving the entire state and beyond. The client is now a multibillion-dollar, investor-owned company that generates, tr...
September 12, 2023 READ MORE
How Flowcharts Document and Improve Business Processes
“Flowchart” is an umbrella term that describes various types of process diagrams whose forms follow their functions. They’re used to picture the structure of organizational operations, perpetuate company cultures and objectives, evaluate and optimize processes, manage change, and facilitate new projects. Typically utilizing simple shapes and concise text, these di...
September 8, 2023 READ MORE
How to Find Gaps and Inefficiencies in Your Processes
In today’s competitive business environment, companies must adapt and change faster than ever. While many are turning to process improvement campaigns, a system must be in place to find workflow gaps and inefficiencies. Without this vital step, organizations can overlook many potential problems. Finding gaps and inefficiencies early allows your teams to be proactive i...
September 5, 2023 READ MORE
“Talk Crude” Campaign: A Case Study
Running a successful public awareness campaign that inspires positive change and drives action is a rewarding, though challenging, marketing endeavor. If you’re interested in creating an awareness campaign and need some inspiration of your own, the case study below is sure to help you unearth some ideas. In 1975, the U.S. passed the Energy Policy and Conservation ...
September 1, 2023 READ MORE
10 Signs a Company’s Processes Should Be Updated
It’s tempting to assume that your work is done once you design, test, and implement a business process. In reality, as the market and industry evolve, so should a business’ processes. Complacency is a good way to lose ground to competitors. By keeping a hand to the pulse of your business processes, you keep ahead of the curve and nip problems in the bud. To gaug...
August 29, 2023 READ MORE
Comparing Popular Microlearning Software Systems
The days of labor-intensive creation and administration of training courses are over, especially when it comes to training on-the-move, frontline employees. This welcome change has come via innovative Web-based systems developed by microlearning software companies. These learning systems use bite-sized lessons for concentrated learning. They introduce repeated, standard...
August 25, 2023 READ MORE
How to Plan for Change in the Business World
Change is an inevitable and constant part of the business world. While it can sometimes feel daunting, companies must embrace change as a catalyst for growth and adaptation. Change presents opportunities for organizations to evolve, stay competitive, and thrive in dynamic markets. By harnessing the power of change, companies can drive meaningful transformations that lea...
August 22, 2023 READ MORE
How and Why to Start a Blog in 2023
At first thought, blogging may seem like a thing of the past. But believe it or not, blogging plays an intricate part in the marketing strategies of most successful businesses. Blogging may have started as a hobby for many. But over the years, more and more business owners have discovered the benefits of having a company blog. Blogs have evolved into platforms for g...
August 15, 2023 READ MORE
Experience Over Vanity: Celebrating 10 Years With Barbara Adams
When senior writer Barbara Adams (Barb) joined The Writers For Hire 10 years ago, she never realized the impact she would have on our clients, team members, and readers. Barb’s keen knowledge of the written word contributes daily to our success, and she has no plans for slowing the pace. Her skill level and confidence elevate our value proposition, all while mot...
August 11, 2023 READ MORE
How to Improve Employee Retention Using Effective Communication
Each month, around 4.1 million workers quit their jobs, according to a recent news release from the U.S. Bureau of Labor Statistics. That means you can expect to lose about two percent of your workforce every month, not including those you must let go of due to poor work performance. While two percent may not seem like a substantial number, employee retention can affect...
August 8, 2023 READ MORE
Everything You Need to Know About Microsites
Just when you thought the development of new marketing techniques have plateaued, you come across a new and quite genius approach called Microsites. These little websites have become marketing powerhouses and for very good reasons. Microsites are marketing tools used by some businesses to promote individual products, services, events, competitions, or entire marketing c...
August 4, 2023 READ MORE
Integrated Resource Planning: A Case Study
A major utility needed to document stakeholder input into its integrated resource planning (IRP). The Writers For Hire (TWFH) was ready to assist with the project. The IRP process provides a detailed roadmap for forecasting future energy needs, both renewable and conventional. The process involves developing strategies to meet future energy demands as well as capital re...
July 28, 2023 READ MORE
ESG reporting is gaining significant momentum. It’s all about disclosing information covering an organization’s operations and risks in three areas: environmental stewardship, social responsibility, and corporate governance. Consumers look to ESG reports to find out if they are supporting a company whose values align with theirs. Meanwhile, investors look for qualit...
July 25, 2023 READ MORE
Managing Content Campaigns in Wrike
Many companies struggle with managing their content campaigns, especially if they have multiple projects going at once. The solution is to have a tool in place that allows you to multitask easily within a collaborative environment. Wrike is an application that lets you manage several content campaigns simultaneously. With a single account, you can collaborate with team ...
July 21, 2023 READ MORE
The 7 Elements of a Crisis Communication Plan
A crisis communication plan is a vital component for any organization to have in place to manage and respond to an emergency effectively. One of the key benefits of having a crisis communication plan is that it reduces uncertainty for staff during a crisis. When staff members clearly understand what they need to do and how they can contribute to managing the situation, ...
July 18, 2023 READ MORE
Crisis Management: Top 6 Strategies for Business Leaders
Crisis management is a crucial aspect of any organization’s operations. In today’s fast-paced and ever-changing business environment, it’s not a question of if a crisis will occur but rather when. A wide range of factors, such as a product recall, a data breach, a natural disaster, or a negative media story can trigger a crisis. Regardless of the cause, it’s ess...
July 14, 2023 READ MORE
Best Practices in Responding to Negative Social Media Feedback
Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens the door for a two-way discussion that allows customers and audiences to post negative feedback, s...
July 11, 2023 READ MORE
Behind the Scenes: Secret Talents of The Writers For Hire Team
Ever wonder what writers do in their spare time? Creating marketing copy for major corporations takes imagination and hard work. Mapping workflows and developing policy and procedural documentation for large organizations takes skill and ingenuity. Our writers, editors, and project managers work hard to deliver content that keeps business moving at the speed of light. B...
July 7, 2023 READ MORE
Reputation Management: 5 Failproof Tactics for Your Business
Brand reputation is vital in today’s hypercompetitive online business world. The consequences of having a poor online reputation can be devastating, but with proper management you can improve how people see your company. The result is improved sales, brand visibility, and credibility. With that in mind, here are the top five reputation management tactics and how to im...
July 4, 2023 READ MORE
Top 7 Reputation Management Tools
In today’s digital age, maintaining a positive online reputation is essential for organizations of all sizes. With the vast amount of information available on the internet, it is easy for negative comments or reviews to damage a company’s reputation. That is why reputation management has become an essential part of any communication strategy. Luckily, there are v...
June 30, 2023 READ MORE
A Yes Attitude – 10 Unique Projects Tackled by TWFH
Sometimes, finding vendors and business partners to take on unique projects for your company is challenging. This problem can be especially true if you're looking for a writing agency. It's always nice to be told yes, but unfortunately, that word is hard to come by these days—even with contractors wanting your business. However, at The Writers For Hire, we're just ...
June 27, 2023 READ MORE
10 Ways Companies Can Get Ahead of Their Reputations
In the business world, reputation is everything. Companies must strive to take proactive steps to protect their reputations for several crucial reasons. First, reputation plays a pivotal role in building trust with customers, stakeholders, and the general public. A positive reputation establishes credibility and reliability, making customers more likely to choose and re...
June 23, 2023 READ MORE
Plain Writing Act of 2010: How Organizations Can Improve Communication with the Public
The Plain Writing Act of 2010 is a critical tool for government institutions and private corporations to enhance communication and ensure regulatory compliance. By promoting clear and accessible language, the act facilitates effective engagement with the public, fostering transparency, inclusivity, and trust. For government entities, adhering to plain writing principles...
June 20, 2023 READ MORE
The 5 Main Stakeholder Reports Every Company Needs
Effective reporting is a crucial component of corporate strategy. Companies must produce periodic reports to meet the needs and expectations of regulatory agencies, investors, customers, and other stakeholders. The frequency and type of reporting needed depends on the regulatory and legal requirements companies face, as well as the expectations of stakeholders both insi...
June 16, 2023 READ MORE
How to Create a Successful Employee Engagement Program
As we approach the second half of 2023, workplace culture is in a state of great transition. Global events, economic turmoil, and generational value shifts have disrupted the American workplace, dramatically transforming workers’ attitudes about their jobs. The pandemic-era trends of Quiet Quitting (employees not actually quitting their jobs but being largely...
June 13, 2023 READ MORE
The Ins and Outs of a Stellar Stakeholder Engagement Plan
A key component of any successful project is ensuring that the relevant stakeholders are kept engaged in the decision-making process from start to finish. Neglecting stakeholder engagement opens the door for costly miscommunications, ill-informed decisions, and drastic reductions in project efficiency. A stakeholder engagement plan exists precisely to close this door a...
June 9, 2023 READ MORE
3 Key Reasons Why Companies Need a Crisis Communication Plan
In today’s fast-paced and interconnected world, companies face a variety of potential crises that can impact their reputation, financial stability, and overall success. From natural disasters and product recalls to data breaches and social media controversies, the need for effective crisis communication has never been more important. Having a crisis communication plan...
June 6, 2023 READ MORE
Tips and Tricks for Formatting Large Word Docs with Multiple Editors
Microsoft Word has lots of great features that have simplified the writing of documents for decades—all kinds and sizes of documents. But there’s a hitch when it comes to supersized documents. Massive projects like book manuscripts, detailed requests for proposals (RFPs), standard operating procedures (SOPs), training manuals and handbooks, and lengthy white papers ...
June 2, 2023 READ MORE
Everything You Need to Know About Getting Help for Your Nonfiction Book
Writing a nonfiction book can be one of the most rewarding experiences in a person's life. It offers a unique opportunity to share knowledge, expertise, and insights with a wide audience, leaving a lasting impact on readers. Through the process of researching, organizing ideas, and crafting compelling narratives, authors gain a deeper understanding of their subject mat...
May 30, 2023 READ MORE
How to Market Your Nonfiction Book
It used to be that only self-published authors had to promote their books. Unfortunately, that's no longer the case. Even if you are savvy enough to land a publisher, you will still be expected to do your part to market your book aggressively. While none of that seems like much fun, we will attempt to take the mystery out of getting those copies flying off the shelves. ...
May 26, 2023 READ MORE
How to Find the Right Publisher for Your Nonfiction Book
Every aspiring author’s dream is to have their works published. Having a reputable publisher accept a manuscript for publication provides authors with the ultimate validation. However, the process of going from a finished manuscript to getting a full-length nonfiction book published is not an easy one. That is why understanding how nonfiction book publishers work is e...
May 23, 2023 READ MORE
Your book is complete! You’ve researched, outlined, interviewed sources, written, and fully self-edited your manuscript. What a feat! Now you’re ready to publish it! Well, not so fast… While it might seem like the next logical step, there is still one critical phase before the publishing process that shouldn’t be overlooked; a phase that is invaluable to ...
May 19, 2023 READ MORE
Every Picture Tells a Story: How to Find and Use Images for Your Nonfiction Book
We’ve all heard the old adage, “A picture is worth a thousand words.” The origin of this phrase is widely credited to Frederick Barnard, an English illustrator and caricaturist who first used the term in the 1920s to describe the effectiveness of graphics in advertising. Barnard couldn’t have foreseen the hypervisual world we live in today. Visual images a...
May 15, 2023 READ MORE
Using Photographs to Add Meaning to Your Family History Book
So, you’ve written your narrative. Your story is on paper, and all you have to do now is add the finishing touches. But something is missing. You have the opportunity to really show readers your life. What better way to accent your family history book than with pictures? Adding photos and other memorabilia to your book lends more insight into what exactly has made yo...
May 12, 2023 READ MORE
9 Legalities You Must Consider Before Writing a Nonfiction Book
Publishing a nonfiction book offers many advantages, including increased credibility and authority, more clients or customers, and potentially higher income. It can also help you build a platform to promote your work and grow your business. Writing a nonfiction book allows you to share your knowledge and expertise with a larger audience than you could reach through othe...
May 9, 2023 READ MORE
7 Common Stumbling Blocks When Writing a Nonfiction Book
For many aspiring writers, penning a full-length nonfiction book can become one of the most fulfilling tasks of their lifetime. However, obstacles may exist between achieving that lifetime goal and staring at a blank computer screen. These obstacles can creep up on anyone at any time. Even seasoned writers may fall prey to these hindrances. That is why understanding how...
May 5, 2023 READ MORE
Working With Family Members on Your Family History Book
When it comes to writing a family history book, there are few projects that can be as rewarding, and as complicated, as collaborating with your family members. Writing a family history book is completely different to, let’s say, writing business books, corporate histories, or perhaps a nonfiction book. Not everyone knows how to write a family history book, but there a...
May 2, 2023 READ MORE
How to use Interviews to Enhance Your Company History Book
Company history books are great tools to preserve and reinforce the culture, mission, and spirit of your organization. Chronicling how it all began and the innovations and perseverance that got it to where it is today can also do wonders for spotlighting the unique values your company provides. Writing a good history book, however, is much easier when you can incorporat...
April 28, 2023 READ MORE
How to Use Your Book to Build Your Personal Brand
Do you have a brilliant idea to share with the world? Are you an expert with a unique take on your industry? An innovator with a breakthrough concept? If you want to impact the widest possible audience with your ideas or expertise, there’s no better way to do it than writing a book. In fact, for anyone who wants to build a following, it’s virtually impossible ...
April 25, 2023 READ MORE
What Kinds of Books Should Companies Write?
As a business owner, have you ever considered writing a book for your company? It may sound daunting, but a well-written book can offer endless possibilities for your organization. Not only does it serve as a great marketing tool, but it can also establish you or others in your business as thought leaders in your industry. A book can showcase your company's expertise, s...
April 21, 2023 READ MORE
How to Define and Write for Your Book’s Target Audience
You have a great idea for a book, and you’re ready to begin writing. But before you do, consider this great piece of advice from Stephen Covey’s classic book, “The 7 Habits of Highly Effective People:” Begin with the end in mind. It’s a sound strategy, and it’s especially true in the highly competitive publishing market. To publish and market your book...
April 18, 2023 READ MORE
How to Schedule for Writing a Book
Everyone dreams about writing their life story someday. Some even start writing but by the end of the first chapter, it quickly becomes apparent that finishing the book requires a great deal of commitment and a robust schedule to keep on track. Becoming an author can be very rewarding, not only if your book does well, but also because of the new skills you will learn du...
April 14, 2023 READ MORE
“Nonfiction” is a blanket term used to describe literature that is based on factual people, events, and things. While “nonfiction” may not strike you as being a very broad term, it actually encompasses a huge percentage of literature that is written. In fact, you may be surprised to find out that there are actually many more genres in nonfiction than fiction....
April 11, 2023 READ MORE
Should I Write a Nonfiction Book?
Nonfiction books can be an excellent tool for establishing thought leadership in your industry. Of course, taking a book from a blank manuscript to a published product is much easier said than done. One of the most common yet seldom considered challenges to writing a nonfiction book is whether it's the right time to do so. After all, just because you can do something...
April 7, 2023 READ MORE
Research Tips and Strategies for a Nonfiction Book
Knowing how to get started with a nonfiction book may seem like a daunting task. In particular, tackling the research side of writing a nonfiction book can seem tough to handle. The good news is that research for a nonfiction project is much easier than meets the eye. You just have to take the right approach and get yourself organized. In this article, we will focus ...
April 4, 2023 READ MORE
What Exactly is ChatGPT and How Do I Use It?
Artificial intelligence (AI) does not get much better than ChatGPT. But what makes this AI chatbot technology so advanced? ChatGPT was developed by OpenAI, which was founded on 10 December 2015 by Elon Musk, Amazon Web Services, YC research, and a few others. OpenAI is an AI research laboratory based in the United States, with non-profit and for-profit arms and offices ...
March 31, 2023 READ MORE
The Future of Content Marketing
Content marketing has boomed in the last few years and there are no signs of that changing anytime soon. So, why have content marketing strategies become such a fundamental marketing component that almost every business imaginable has embraced? The answer is very simple. When you provide your prospective customers with valuable, helpful, and free information, they notic...
March 28, 2023 READ MORE
TOP 8 CONTENT MARKETING TOOLS AND TEMPLATES
Content marketing is recognized as a commercially vital strategy for interacting with customers and building brand loyalty. New technologies have brought greatly reduced costs of reaching clients, most of whom have moved on to tablets, smart phones, and computers—media where digital marketers dominate. For many businesses, the sometimes-chaotic world of content ma...
March 24, 2023 READ MORE
10 Case Studies in Effective Content Marketing
Developing an effective content marketing strategy requires a significant amount of research, planning, and implementation. The challenges lie in finding ways to keep your audience engaged and staying current with trends. You also must create quality content that stands out from competitors while managing multiple channels. Studying what top U.S. companies are doing...
March 21, 2023 READ MORE
Customer Retention Through Content Campaigns
It’s common for companies to aim their content marketing campaigns at attracting new customers. After all, marketing is a key tool for driving sales and growth, and neglecting it is a surefire way to be overtaken by competitors. What many do not realize, however, is that just as content marketing campaigns can be used to draw in new clients, they can be just as effect...
March 17, 2023 READ MORE
Content Marketing 101: Do You Need a Digital Asset Management System?
As online marketing and commerce continue to expand, content marketers are increasingly relying on digital assets to build brand awareness and influence buying behavior. In the simplest terms, a digital asset is any content in any format that is stored digitally and provides value to the company. This typically means visual assets like images, logos, photos, videos, gra...
March 14, 2023 READ MORE
How to Measure the Results of Your Content Marketing Campaign
Measuring the results of your content marketing campaign gives you a clear understanding of the return on investment (ROI) for your marketing efforts. It also helps you identify trends in consumer behavior and allows you to adjust your strategy accordingly. Yet, measuring the results of your content marketing campaign comes with challenges. First, you must determine whi...
March 10, 2023 READ MORE
B2C Versus B2B Content: 8 Key Differences
B2C and B2B marketing demand different approaches. So, it’s no surprise when marketers and copywriters sometimes get them confused. Both require professionally written content. But is there a difference in how you present each within your marketing communications? This article describes the contrasts between B2C and B2B content requirements. You'll also learn how t...
March 7, 2023 READ MORE
Discovering Process Optimization Opportunities Through Process Documentation
With competition booming and profit margins becoming ever tighter, companies are always looking for new ways to improve their efficiency, workflows, and internal processes. One of the most effective ways to streamline your internal processes is by developing internal process documents such as Standard Operating Procedures (SOPs), visual process maps, flowcharts, checkl...
March 3, 2023 READ MORE
The Psychology Behind Great Content
When you think of psychology, content marketing probably does not immediately come to mind. Believe it or not, though, content marketers have a great understanding of the mind and how to influence it. They do this by ethically applying complex psychological principles into actionable steps that result in great user experiences and well-informed decisions. Psychology...
February 28, 2023 READ MORE
How to Repurpose Content: 5 Great Ways to Give Existing Content a New Life
One of the toughest challenges content marketers face is keeping a steady stream of content flowing. After all, regular content creation can become a complicated endeavor. And with all of the hard work and time put in to creating content, it seems like a waste to use it only once. That is why breathing new life into existing materials by recycling content can becom...
February 24, 2023 READ MORE
How to Write Content That Sticks
Content that captures eyes and minds is king in the digital age. Articles, blogs, videos, social media posts, and e-books all help drive web traffic and convert visitors into new customers and clients. Used effectively, these many avenues constitute Content Marketing. While previous blogs in this series have explained how to use Content Marketing effectively from a s...
February 21, 2023 READ MORE
How to Use Interactive Content Marketing to Help Grow Your Business
The marketing game has changed. In the past, it was crucial to get your name and brand identity out there. Essential ingredients of a content marketing campaign were to keep your visibility high in social media, and to provide lots of information for your clients in your blogs and emails. In other words, information flowed in one direction, without much acti...
February 17, 2023 READ MORE
6 Ways to Understand Your Target Audience
All great writing starts with understanding the target audience. Marketing guru David Ogilvy once remarked: “Don’t just create content to get credit for being clever. Create content that will be helpful, insightful, or interesting for your target audience.” Ogilvy was right. Reaching one’s target audience is about delivering useful and relevant content. Conte...
February 14, 2023 READ MORE
SEO in the Strategic Content Marketing Context
It is safe to say that the marketing industry has undergone significant changes at a phenomenal pace since the first mass-marketing radio ad was aired in the 1920s in New York. The concept of content marketing was born when traditional marketing techniques such as TV and radio ads lost their appeal. These traditional ads were quickly replaced by content that people want...
February 10, 2023 READ MORE
How to Create Your Content Marketing Plan
Content marketing is a key strategy to promote the success of any business. The ability to reach customers and seize market share will easily make or break a company, whether it’s a mom-and-pop store or a Fortune 500 firm. However, not all marketing campaigns are made equal, and the best content marketing campaigns have an even better marketing plan behind them. Th...
February 7, 2023 READ MORE
What Makes a Successful Content Marketing Campaign?
There’s never been a more exciting time to be a digital marketer. The contemporary media environment offers almost limitless opportunities to reach and engage consumers with your message. At the same time, as the pace of change continues to accelerate, the digital marketing landscape grows increasingly complex. Media, advertising, and marketing are in continual flux. ...
February 3, 2023 READ MORE
The Ultimate Guide to Title Capitalization
“Grammar is not a set of arbitrary rules. It is a compact between people who wish to understand each other.” —Robert Breault Frequently, title capitalization doesn't get the attention it deserves. After all, the average reader does not give title capitalization a second thought. It seems as though hardcore grammarians are the only folks interested in enforcing ca...
January 31, 2023 READ MORE
Delivering a completed product or service to a client — one that will be well-received, meets client requirements, is on schedule, and within budget — is crucial to a successful relationship with your client. To meet these customer needs, your business practices should foster internal efficiencies within your project teams to ensure smoothly functioning team o...
January 27, 2023 READ MORE
10 Great Ways to Share Your Genealogy Research Findings
After weeks (or even months) of tracing your family history, you’ve finally completed your genealogy research. Now the only question that remains is how you'll share your findings with your family and maybe even the world. Discovering your family history is an exciting process you likely won't want to keep to yourself. These ten great ways to share your genealogy rese...
January 24, 2023 READ MORE
Top Reasons for Hiring a Ghostwriter to Optimize Your Web Content
Whether you are starting a new business with a new website, or you need to overhaul your existing site to bring it into the 21st century, there are multiple factors to consider to make your website stand out. It starts with a clearly defined purpose of what you need the site to accomplish. Second, a website that is not visually pleasing or easy to navigate will have a m...
January 20, 2023 READ MORE
Using the Flesch Reading Ease Score to Help Reach Target Audiences
One of the most common pieces of writing advice says something along the lines of, “Write with the target audience in mind.” Indeed, keeping the target audience in mind is sound advice. But this advice seems rather esoteric since there is no objective way of determining a text’s appropriateness. Or is there? Enter the Flesch Reading Ease Score. This article wil...
January 17, 2023 READ MORE
The 7 Worst Grammar Offenders in 2023
A philosopher once said, “half of good philosophy is good grammar.”— A.P. Martinich Getting the right message across is crucial in effective writing. Nevertheless, inappropriate grammar can muddle great writing. That is why steering clear of the seven worst grammar offenders in 2023 leads to sharp writing and effective writing. Here are the seven worst grammar ...
January 13, 2023 READ MORE
5 Ways SOP Documents Can Protect Your Business
According to recent data, only about 1.5 percent of all businesses and organizations document their Standard Operating Procedures (SOPs). Of the few that do, only about 25 percent update them regularly. But are SOPs necessary for every business? Here, you will learn what Standard Operating Procedures are and how they function within your business. You will also get an i...
January 10, 2023 READ MORE
The Art of the Interview: 7 Tips for Conducting Family History Interviews
If you've ever interviewed someone, you know a lot more goes into it besides asking questions. Interviewing is an integral part of research that requires a high level of empathy and excellent listening skills. Learning about someone's experiences and opinions through their account and effectively reiterating their thoughts is a skill that takes time to hone. Whether you...
January 6, 2023 READ MORE
The 6 Major Case Study Formats: Choosing the Right Case Study Format
Case studies are a valuable tool in advancing knowledge. Case studies allow researchers to determine the causes and effects of events. This research allows critical lessons to become available to the general public. While a case study offers a golden opportunity to cultivate knowledge and expand understanding, several aspects must be considered. In particular, choosing ...
January 3, 2023 READ MORE
How to Hire a Company Ghostwriter
As a business owner, you’re constantly looking for ways to increase your profitability. And to do that, you probably spend a lot of time focusing on things like increasing sales, reducing expenses, and improving employee productivity. But did you know that hiring a ghostwriter can also improve your bottom line? Let’s talk about the ways a ghostwriter can increas...
December 30, 2022 READ MORE
5 Signs You Need to Hire a Professional Writer
When was the last time you heard anyone say, “I need to hire a writer?” Well, believe it or not, it’s much more common than you think. Writers are an important element in the business world. Think about it for a minute… Writers provide an essential service in the business world. They keep the wheels turning day in and day out. Writers produce manuals, hand...
December 27, 2022 READ MORE
12 Holiday Gift Ideas for the Person Who Has Everything
Most people have one family member or friend who is impossible to shop for during the holiday season. You probably have them in mind right now. No matter how many hours you spend searching, you can never seem to find them the perfect gift. Well, this year, you’re going to change all that with a unique gift even the most discerning individual will love. Here are the t...
December 23, 2022 READ MORE
5 Ways to Make Your Content Marketing Campaign About Your Customers, Not You
Communication is a two-way street, where information flows in one direction and back in the other. When communication works well, all parties get their message across effectively. However, in order for messages to get across, every interlocutor must listen more than they speak. Unfortunately, many brands fail to understand the concept of two-way communication. Some b...
December 20, 2022 READ MORE
8 Perfect Gifts for the Family Historian
Christmas is quickly approaching, and if you’re like most of us, you’re probably scrambling to find the perfect gift for the loved ones in your life. If the special person you’re shopping for happens to be the family historian, you are in luck! We have compiled a list of 8 great gifts for genealogy buffs that are sure to blow them away this holiday season. 8 Pe...
December 16, 2022 READ MORE
What Is Functional Writing and How Can It Help Your Business?
Functional writing may not be a term that you are familiar with. However, believe it or not, most people come across functional writing just about every day. Organizations, large and small, must convey information quickly to employees, prospects, and customers. And the way they do it is through functional writing, which is a form of technical communication utilized by a...
December 13, 2022 READ MORE
Personalized Gifts for the Millionaire in Your Life
We all have that person in our life who is just impossible to gift for. It’s not that they are overly picky or hard to please. They just have plenty of money to buy the things they want and need, so shopping for them feels nearly impossible. While buying the latest Louis Vuitton bag or Rolex watch may seem like the obvious solution, we’ve found that what most wealth...
December 9, 2022 READ MORE
Top 3 Things to Consider Before Hiring a Ghostwriter to Write Your Book
Many people have a story to tell but struggle to put it into words. Writing a nonfiction book is not only a great way to share a personal experience and bring attention to a specific topic, but also an excellent marketing tactic to raise awareness about your brand and demonstrate your expertise and professionalism. Writing is a specialized skill that can take years to h...
December 6, 2022 READ MORE
11 Gifts You Haven’t Thought of Yet, for the Husband or Wife Who Has Everything
Let me guess… your wife is one of those people who, when asked what they want for the holidays, responds with something along the lines of “I don’t need anything.” Or maybe your husband has all of the gadgets and gizmos that he needs, and can’t seem to come up with a single item to put on his wish list. It’s not that your spouse is intentionally trying to b...
December 2, 2022 READ MORE
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