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Top Reasons Why an Editorial Calendar Is Crucial for an Effective Content Campaign

Top Reasons Why an Editorial Calendar Is Crucial for an Effective Content Campaign

Effective planning can mean the difference between achieving goals and missing the mark. And when it comes to content campaigns, planning is everything.

In this article, we will explore the use of an editorial calendar as part of an effective content campaign. Specifically, we will discuss five reasons why an editorial calendar is crucial for a successful content campaign.

So, please stay tuned because there is plenty of information coming up.

What is a content campaign?

A content campaign is any type of published content aimed at a target audience. Content campaigns can be simple or complex. They may also reach across various channels or focus predominantly on a single one.

Overall, a content campaign may include any of the following content types:

  • Books
  • Articles
  • Blog posts
  • Podcasts
  • Interviews
  • Videos
  • E-books
  • Guides
  • Presentations
  • Demonstrations

Also, there are many channels for content campaigns, including:

  • Print materials
  • Social media
  • Websites
  • Video streaming platforms
  • PowerPoint presentations
  • Live in-person speeches
  • Podcasts
  • Marketing materials (i.e., brochures and product inserts)

Content can come in many shapes and sizes. Therefore, it is crucial to ensure that effective content campaigns reach the target audience in a timely fashion.

What is an editorial calendar in a content campaign?

Planning is essential to a successful content campaign. Failing to plan can cause a content campaign to produce underwhelming results. As such, an editorial calendar is a highly effective tool to ensure a content campaign hits the mark.

But what exactly is an editorial calendar?

At its core, an editorial calendar is a workflow organizing tool that coordinates tasks among the various stakeholders in a content campaign: writers, editors, clients, and designers.

An editorial calendar facilitates task assignment from the onset of a project up to its deadline.

While editorial calendars are staples of the publishing industry, they have become popular among marketing professionals as well.

Why is an editorial calendar essential for a content campaign?

Any company or organization that publishes content needs an editorial calendar. Publishing content without following a plan or schedule often leads to haphazard publishing schedules and generally disjointed materials.

In contrast, an editorial calendar allows publishers and marketers to carefully plan their content campaigns to match publishing schedules, target audiences, and content campaign objectives. As a result, an editorial calendar is a must for any organization looking to create successful content campaigns.

What are the benefits of an editorial calendar in a content campaign?

There are five key benefits to consider when using an editorial calendar as part of a content campaign:

1. Organizes Workflow Management

Publishing content regularly can become quite complex and time-consuming. Without a clear publishing schedule, content can easily become delayed. These delays lead to irregular publishing schedules. And irregular publishing schedules can ultimately lead to content failing to live up to expectations.

Implementing an editorial calendar is the first major step toward organizing workflow management effectively. A solid editorial calendar assigns topics, deadlines, and roles within the company or organization. There is very little margin for error with clear topics, deadlines, and roles.

2. Boosts Accountability

But what happens when someone misses a deadline? Without an editorial calendar, it may become quite difficult to pinpoint where the delays occurred. However, implementing an editorial calendar within content campaigns boosts accountability.

Please note that boosting accountability is not about assigning blame when things go off course. Instead, bolstering accountability aims to identify weak links in the chain. The publishing team must then shore up weak links to avoid possible delays. Ultimately, this process is all about continuous improvement.

3. Establishes Standard Procedures

The lack of an editorial calendar breeds ad-hoc procedures. These informal procedures can quickly lead to miscommunication.

Once miscommunication occurs, getting things back on track may become virtually impossible.

An editorial calendar is the key to establishing standard procedures throughout the publishing process.

Moreover, an editorial calendar as the core of a content campaign helps solidify effective communication.

Consequently, everyone involved throughout the publishing process will be sure to follow along the same route.

4. Reduces Stress

There is nothing like haphazard business processes to trigger stress. When staff members are uncertain about what to do in a given situation, their stress levels shoot through the roof. An editorial calendar can practically do away with stress.

As part of an effective content campaign, an editorial calendar can quickly reduce stress levels.

How so?

When staff members are certain about deadlines, procedures, and roles, they can focus on doing their job as best they can. Moreover, staff members know who to contact in case they need help. Please remember that a high degree of certainty is a pivotal element in an effective content campaign.

5. Facilitates Tracking

The lack of an editorial calendar ensures details fall through the cracks. This situation occurs because the publishing team is uncertain about roles, responsibilities, processes, and guidelines. Therefore, it is quite easy for details to get lost in the shuffle.

Implementing an editorial calendar within a content campaign facilitates tracking. Specifically, an editorial calendar allows everyone to visualize who is doing what. Utilizing an editorial calendar also allows staff members to see how their tasks fit within the overarching scheme of the content campaign.

Please remember that effective tracking ensures tasks stay on course and deadlines are met.

How can companies and organizations create an editorial calendar as part of a content campaign?

Companies and organizations can create an editorial calendar as part of a content campaign by following these steps:

Brainstorm content topics.

Every great editorial calendar begins with a healthy dose of topics. An old-fashioned brainstorming session is the best way to generate a list of topics.

Please bear in mind that it is crucial to understand the underlying objectives of the content campaign.

For instance, a content campaign aimed at boosting sales must have topics related to sales, marketing, and brand positioning.

Once a topic list has been produced, the publishing team can begin to whittle down the list to a reasonable number of topics. The first filter should eliminate topics that are unrelated to the content campaign’s objectives.

Identify needs and limitations.

First, identifying needs is a crucial element in building an effective editorial calendar. In particular, the publishing team must determine the channels, formats, and target audience that will consume the content. For example, a marketing campaign aimed at a younger demographic can focus on publishing content on social media. Consequently, the writing and editing team must ensure the topics, content, and formats match the channel and intended target audience.

It is also crucial to understand limitations. Time and budget constraints may limit what the writing and editing team can reasonably accomplish. Therefore, the editorial calendar must reflect these constraints.

 Match content to the channel.

After identifying the channel, or channels, it is key to produce content that fits. For instance, the writing team has identified YouTube as the best channel for their next content campaign. Thus, the writing team needs to produce scripts for video content. Please bear in mind that all types of content need to match their channels. Effective written materials ensure that this happens.

Assign roles and deadlines.

This step is crucial. The team must take on roles and deadlines for the various tasks within the content campaign. In some instances, there is a team leader who assigns roles and deadlines. In other cases, a self-regulating team can distribute tasks and assign deadlines.

The big question is: “How can one know what roles and deadlines to assign?”

In part, knowing what roles and deadlines to assign is the product of experience. Nevertheless, inexperienced publishing teams may need to proceed with caution.

A good rule of thumb is to overestimate time and effort. For example, a team member considers they will need four hours to complete a task. A conservative estimate would be to assign six hours instead of four. In doing so, the team can ensure they get their estimates down pat.

It is worth noting that roles and deadline assignments become much more effective and efficient with time and experience.

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Use a color-coded scheme.

Most teams use a spreadsheet or project management software to keep track of their tasks and deadlines. Additionally, a color-coded scheme can greatly help the publishing team visualize the editorial calendar’s progress.

For example:

  • Green – On track
  • Yellow – Delayed but still on track
  • Red – Behind schedule
  • Blue – Completed

The scheme above is simple, as it allows the team to visualize their progress. Please remember that it is always best to keep things short and simple.

Update, update, update.

The worst mistake publishing teams make is not updating their editorial calendar. An editorial calendar is a living entity. Thus, it evolves as the team makes headway. Completed tasks must come off the board, while delayed tasks must receive immediate attention. The board, software, or card system used must reflect the various stages in which a content campaign traverses.

For instance, a content campaign may have four stages such as:

  • Planning
  • Writing
  • Editing
  • Publishing

Each team member must be aware of the role they play and how their work impacts the next stage in the process. Moreover, understanding the nature of delays can help clear logjams, so the publishing process flows freely.

How can hiring a writing agency help a content campaign?

Companies and organizations often lack the experience and know-how needed to run effective content campaigns. Companies and organizations generally do not have staff specialized in content campaigns, producing editorial calendars, and publishing content.

Hiring a writing agency can solve those issues.

Employing a writing agency can be like killing several birds with one stone. A professional writing agency can streamline the entire content campaign creation process.

How so?

Experienced writing professionals know what it takes to produce effective content campaigns. They understand the need for and importance of an editorial calendar.

Moreover, they have the know-how and experience to create an editorial calendar.

A writing agency can easily work in tandem with any organization to help them create clear and manageable editorial calendars but also ensure that content campaigns achieve their intended outcomes.

This point is not hyperbole.

A professional writing agency can ensure that companies and organizations reach their intended target audiences through their content campaigns. Achieving these outcomes begins with an effective editorial calendar.

A Final Thought

A common objection to hiring a writing agency is cost. Critics often claim that hiring a writing agency is more expensive than producing content in-house. This argument may seem valid on the surface but holds very little water under scrutiny.

Employing a professional writing agency typically leads to savings in time and effort.

How is that possible?

First of all, a writing agency can produce professional-quality content within tight deadlines. This quality ensures that companies and organizations get more content out in a shorter timeframe.

Second, an experienced writing agency knows the tools of the trade. They understand how important an editorial calendar truly is. Thus, the professionals rely heavily on editorial calendars to guarantee they meet deadlines.

Lastly, a professional writing agency provides training and guidance to its clients. Professional writers can work with an organization’s subject matter experts to produce top-quality content. This collaboration can lead to capacity building within the client organization. As subject matter experts become more accustomed to working with a writing agency, the content publishing process becomes more and more efficient.

Hiring a professional writing agency is by no means an expense. It is an investment in getting content campaigns right from the beginning.

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Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.

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Unofficially, Kathy is known around the office as “the other half of Wintress’ brain”: In her capacity as office admin, she helps Wintress keep track of projects and meetings; reminds her of upcoming deadlines; and serves as the point of communication between Wintress and the rest of the TWFH team. In her more official role of office administrator and project manager, she keeps tabs on all current projects, from drafting proposals and project timelines to working directly with writers and editors to keep projects on track. Kathy is particularly awesome at making sure that all of our website projects run smoothly, and she’s got a gift for translating potentially confusing web development jargon into plain English, so our website clients always know exactly what’s happening and why. When she’s not at work, Kathy loves singing along to musicals with her two daughters.

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Brittany is our resident Project Coordinator and serves as the liaison between writer and client. She also helps assign the team for each project, create project timelines, gather resources and information, schedule meetings, ensure each project stays on budget and within scope, and guarantee client satisfaction. Oh, and she does all of this at lightning speed with a smile on her face, without ever dropping a ball. Brittany developed many of her management and leadership skills working as an office manager for a lawn care company and as an assistant manager for an apartment community. But she attributes her superhuman organizational abilities to the years of practice she’s had managing 4 kids, 11 piglets, 3 dogs, and a dozen chickens.

Dayna Bargas - Accounts Manager

Since joining The Writers For Hire in 2022, Dayna has seamlessly stepped into the role of Accounts Manager, overseeing functions such as Accounts Receivable, Accounts Payable, collections, billing, and all tasks in between. With a keen eye for detail and strong communication skills, she efficiently manages all aspects of financial operations for TWFH. Dayna takes pride in her ability to navigate with a smile, displaying strong professional skills and fostering a positive work environment. Beyond her role with TWFH, she enjoys entertaining, traveling, and (most importantly!) spending time with her family.

Stephanie Hashagen - Senior Editor

Stephanie’s expertise in English and writing spans over a decade in freelancing and teaching. Stephanie worked as a staff writer and editor for The Houstonian, contributed to The Huntsville Item, freelanced for The Houston Chronicle and spent four years teaching English and reading at the junior high and high school level. She has a Master’s Degree in English from the University of St. Thomas and a Bachelor’s Degree in Journalism from Sam Houston State University. Stephanie has also ghost-authored several non-fiction and fiction manuscripts, numerous fashion and travel articles, and countless press releases, pitch letters, taglines, and print ads. Her copywriting and journalism experience includes technical copy for Tyco Flow Control and customer communications copy for a major American credit card company. Stephanie has also worked on copy and campaigns for Hilton and Carpet One Floor & Home, North America’s largest floor covering retailer. At The Writers For Hire, she has overseen, edited, proofread, or written copy for over 50 clients. Stephanie is an exceptional proofreader, writer, and editor and has a gift for adding a creative flair to projects while keeping copy professional and concise.

Barbara Adams - Copywriter

Barb Adams is an award-winning writer with more than 30 years of B2B and technical writing experience. She understands and closely follows the changing dynamics of the oil and gas industry – E&P, midstream, and upstream – and therefore needs minimum ramp up for any new O&G copywriting endeavor. Her portfolio includes hundreds of white papers, case studies, trade articles, op-eds, books, and brochures. Adams has also held positions as staff writer for a Houston agency, public relations manager for a Houston-based retail franchisor, and the advertising and promotions coordinator for a Minnesota-based hospitality company. She is a graduate of the University of Wisconsin School of Journalism.

Stacy Clifford - Copywriter

Stacy Clifford is a wearer of many hats, both literally and figuratively. Having earned a B.S. in Geology from the University of Texas at Austin in 1996, his career has covered environmental cleanup, software testing, web development, technical support, copy editing and proofreading, and martial arts instruction. He has been proofreading since 3rd grade English with Mrs. Barry, corrected every stripe of web copy for over 15 years, copy edited both fiction and non-fiction books, and written on subjects as diverse as volcanology, sword fighting, and space colonization. A fixer by nature, Stacy is a stickler for structure and form and enjoys a good challenge whipping a document into shape. When not tackling the worlds problems or teaching people how to stab each other, Stacy enjoys pencil drawing and hiking in the national parks.

Flori Meeks - Copywriter

Flori, who has more than 25 years of writing experience, began her career in suburban Detroit as a community newspaper reporter. She has worked as a neighborhood news editor for the Houston Chronicle and as a copywriter for Powell Public Relations. During more than 10 years as a freelance writer, her projects included newspaper and magazine articles, press releases, brochure and website copy, Request for Proposal (RFP) responses, and grant applications. Her clients have included Galveston Monthly magazine, Weddings in Houston magazine, Judy Nichols & Associates (public relations) and NCIC Phone Services, along with nonprofit organizations, Lifeway International and Newspring. Since joining The Writers For Hire, Flori has assisted with social media campaigns and written blog posts, articles, press releases, brochures, and web copy.

Flori has a bachelor’s degree in journalism from Oakland University.

Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

Arielle Emmett - Copywriter

Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

Erin Larson - Copywriter

With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress