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The Top 10 Best Practices for Producing an Effective Blog in 2022 and Beyond

The Top 10 Best Practices for Producing an Effective Blog in 2022 and Beyond

The art of blogging requires individuals to possess a solid writing skill set. Nevertheless, most folks believe blogging boils down to merely jotting down ideas and publishing them on a webpage. While one can certainly do that, effective blogging goes much deeper than cobbling words together.

This article will explore the top 10 blogging best practices for 2022 and beyond. These best practices will help seasoned bloggers and newcomers hone their skills. So, please read on because there is a treasure trove of information below.

What is a blog?

The Merriam-Webster dictionary offers two definitions for “blog:”

  1. A website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer.
  2. A regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.

There are various elements to unpack in these definitions.

First, a blog tends to be a personal publication, including insights, tidbits, and reflections that pertain to the author. In a broader sense, a blog can apply to a corporation or organization, referring to its usual business activities.

Second, a blog can be part of an online publication. For instance, a blog can be part of an author’s marketing efforts to promote a book. A blog can also be part of a company’s marketing strategy aimed at attracting new customers.

Third, a blog includes information, analysis, or commentary pertaining to a specific topic. For an individual author, a blog generally relates to their area of expertise. For organizations, a blog may include topics related to their business or relevant causes.

Based on the previous definition, authors and organizations produce blog posts in two ways: short-form and long-form.

Short-form blog posts usually range between 500 to 1,000 words. These blog posts home in on a specific topic and offer precise insights.

Long-form blog posts typically have more than 1,000 words but often stay under 2,500. Long-form blog posts are intended to delve into a topic to provide deeper insights and analysis. Some blog posts may take an educational approach, while others are informational only.

What is the purpose of a blog?

There are several reasons for writing a blog. Here is a look at the reasons that motivate individuals and organizations to produce a blog.

  1. Personal reasons. Blogs are often the result of an individual’s desire to communicate personal thoughts and opinions. The blogs are not necessarily professionally written and may lack the hallmarks of a high-quality blog. Personal blogs generally relate to personal causes, experiences, and feelings.
  2. Professional reasons. Professionals from all walks of life engage in blog writing. These blogs often contain useful and relevant information related to a specific field. Published authors also engage in blog writing as an extension of their published works.
  3. Marketing and advertising. Individuals and organizations use blogs to promote products and services. Blogs can also become a highly effective way to promote brand positioning. Good blogs create awareness in consumers without openly “selling” anything. Effective blogs contain product information, marketing materials, or helpful tips and strategies.
  4. Sales. Some blogs intend to sell products and services. These blogs typically contain catchy titles and headings aimed at capturing a reader’s attention. The blog then pitches a product or service that solves the pain points described in the blog post. Some blogs are part of affiliate marketing efforts. Affiliate marketers use blogs to generate awareness of a problem, then redirect readers to an e-commerce site to complete a purchase. The blogger receives a commission for their referrals.
  5. Maintain an online presence. There are occasions when there is no business or personal reason for writing a blog. Instead, bloggers seek to maintain an online presence. For instance, celebrities and influencers may use blogs to keep a steady stream of content flowing, especially between major projects. Some celebrities may engage in highly specific content. In contrast, others might keep content light and mostly related to their personal lives.

Most folks believe that writing a blog requires no formal training. All one needs is to sit at the computer and fire away. While initiative is helpful, a lack of writing skills may cause a blog strategy to backfire. Producing a blog without any sort of writing skills may lead to ineffective content that does more harm than good.

The next section will explore the 10 best blog practices writers of any skill level can employ to ensure high-quality content. Let’s get down to business!

The 10 Best Practices for Producing an Effective Blog

Producing a well-crafted blog requires careful attention to detail. The following best practices will help all writers produce high-quality blog posts regardless of skill level.

1. All blogs must have a purpose.

The golden rule focuses on producing a blog with a purpose. Blogs with a purpose allow content producers to create meaningful posts filled with relevant information. In contrast, a purposeless blog may quickly descend into a random collection of rants and disjointed thoughts. While this does not mean the content is low-quality, it may become hard for readers to find a logic to the overarching structure of the blog.

For instance, an insurance company starts a blog to help educate its customers. The main topic pertains to insurance, while individual blog posts focus on how the company’s insurance products can help alleviate specific pain points.

2. Blogs must have a target audience.

Some well-intended writing coaches say that one should “write for yourself.” However, this advice is hardly conducive to an effective blog. An effective blog aims to communicate content to a specific audience. As a result, the blog’s content must reflect both the writer’s voice and the target audience. This reason underscores why randomly mashing words together is senseless.

For example, a self-help author’s main audience is older individuals. Thus, the author stays true to their voice while using a more formal tone to consider the older target demographic.

3. Great blog posts reflect the author’s true voice.

Some writers mistakenly attempt to sound “smart.” Others try to be “cool” or “hip.” Such approaches are fine when they reflect the writer’s true personality. However, going out of one’s way to write in a different tone is a recipe for disaster.

It is imperative to maintain one’s voice. This approach helps reflect authenticity. Authenticity is a crucial factor in effective blogging. Audiences can see right through false tones.

For instance, using overly formal language in an attempt to sound sophisticated may alienate general audiences.

Instead, it is best to focus on sounding as natural as possible while observing strict grammatical conventions and spelling rules.

4. Strive to be authentic in blog posts.

Authenticity is a hot commodity in the blogosphere. After all, anyone can pretend to be an expert in any given field. Also, anyone can seemingly get away with making up stories about their life and experiences. However, audiences pay a premium for authenticity. Readers want authors they can connect with. Readers crave content that truly resonates with them.

For example, blogs focusing on personal experiences should strive to “keep it real.” It is always best to allow one’s true personality to shine through. Readers will always appreciate authenticity over manufactured personas.

5. Keep blogs short and sweet.

An unfortunate mistake is attempting to embellish texts. In particular, novice writers may attempt to sound clever or insightful by producing complex, wordy sentences. However, a good rule of thumb is to keep things simple. Above all, please remember to keep sentences short and simple. Long and complex sentences are a surefire way to confuse your audience. For instance, paragraphs of about three to four sentences are a great way to help you keep things short and simple.

6. Use clear and specific blog post titles.

Great titles are clear and specific. They tell the reader exactly what the blog post is about and what they can expect to get from it. Vague titles will most assuredly turn readers away.

Consider this example:

10 Things You’ve Always Wanted to Know

This title seems eye-catching at first glance. However, it is too vague. It does not communicate to the reader any sort of expectation.

Now, consider this title:

10 Fascinating Facts About Sharks

In this title, the author has clearly communicated what the post is about (sharks) and what the reader can expect to take away from it (10 fascinating facts).

There is one caveat: Please avoid outlandish or grandiose titles. Titles such as “Five Reasons Why the End of the World Is Near” may seem more like clickbait. Readers may come away disappointed or be turned off by such titles. So, it is best to be honest and clear with your posts’ titles.

7. Define your blog type.

A crucial decision is determining your blog type. In particular, deciding if you plan on a short-form or long-from blog type is key. Long-form blog posts are suitable for in-depth analyses and discussions. In contrast, short-form blogs are more common for highly specific topics.

It is also a common practice to mix both types. For example, short-form blogs are posted on weekdays, while long-form blog posts go up on weekends. Some blog strategies prefer frequent short-form blogs in order to boost publishing frequency. Other bloggers prefer less frequent long-form posts, given the time needed to produce the content.

8. Professional blogs use an editorial calendar.

One of the key best practices is following a regular publishing schedule. It does not matter the precise frequency in which content is published. What matters is that content gets published regularly.

Professional content creators use editorial calendars to keep track of publishing frequency and plan blog post topics.

For example, a corporation publishes a short-form blog daily. These blog posts contain roughly 500 words. On weekends, the corporation posts a long-form blog on Saturdays. Each long-form blog is roughly 2,500 words.

The corporation uses this approach since readers have less time on weekdays than on weekends. The corporation uses an editorial calendar to plan at least three weeks’ content in advance. This practice enables them to avoid repeating or missing topics.

9. Data and illustrations enhance the reading experience.

Using data to back up claims is pivotal. Moreover, citing information sources is a crucial element in ensuring a blog’s credibility. The last thing professional authors want is to be discredited by making baseless claims. Providing reliable information sources can greatly enhance readers’ experiences by providing them with useful data.

Similarly, using illustrations can improve the reading experience by providing helpful visuals. Citing the sources for any illustrations, as well as other information used, is important. Bear in mind that producing visuals may become a time-consuming endeavor, so using free stock photos can add a nice touch to a blog post.

10. Edit, review, edit, review, and edit.

Perhaps the biggest mistake that novice authors make is failing to edit and review. Grammatical and spelling mistakes can easily derail a great blog post. Automated tools such as Grammarly can greatly help review spelling and grammatical errors. Also, a content check is key. Double-checking sources and copyrights for images are pivotal in professional blogging.

Please remember that it pays to be thorough. Blogs are a great way to build a reputation. As a result, thorough editing can go a long way toward ensuring that individuals and organizations build a solid reputation through a well-crafted blog.

How can a writing agency help produce a professional quality blog?

Not all professionals or organizations have the skills, experience, and know-how to produce a professional-quality blog. That is where a writing agency can step in.

Professional writing agencies have the expertise needed to produce top-notch blogs. Writing agencies have the writers and researchers needed to produce great content regularly.

For example, clients can work with a writing agency to craft their editorial calendar. The client can determine what topics they are interested in covering. Then, the writing agency gets to work building the best possible content for the chosen topics. Last, the content gets published.

If that sounds easy, it is because a writing agency can tackle the heavy lifting. A trusted writing agency can help create a blog from scratch or turn around an existing blog. A writing agency can make anyone’s blog strategy come to fruition.

GET YOUR CONTENT WRITTEN TODAY

A Final Thought about Blogs

For those folks who like to take matters into their own hands, a writing agency can become a trusted writing partner. The professionals in a writing agency can work in tandem with aspiring writers to provide the support they need. This support may come in the way of editing, coaching, or assisting with research. Ultimately, it does not truly matter what support someone needs. An experienced writing agency can play any role in producing a top-quality blog.

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Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.

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Since joining The Writers For Hire in 2022, Dayna has seamlessly stepped into the role of Accounts Manager, overseeing functions such as Accounts Receivable, Accounts Payable, collections, billing, and all tasks in between. With a keen eye for detail and strong communication skills, she efficiently manages all aspects of financial operations for TWFH. Dayna takes pride in her ability to navigate with a smile, displaying strong professional skills and fostering a positive work environment. Beyond her role with TWFH, she enjoys entertaining, traveling, and (most importantly!) spending time with her family.

Stephanie Hashagen - Senior Editor

Stephanie’s expertise in English and writing spans over a decade in freelancing and teaching. Stephanie worked as a staff writer and editor for The Houstonian, contributed to The Huntsville Item, freelanced for The Houston Chronicle and spent four years teaching English and reading at the junior high and high school level. She has a Master’s Degree in English from the University of St. Thomas and a Bachelor’s Degree in Journalism from Sam Houston State University. Stephanie has also ghost-authored several non-fiction and fiction manuscripts, numerous fashion and travel articles, and countless press releases, pitch letters, taglines, and print ads. Her copywriting and journalism experience includes technical copy for Tyco Flow Control and customer communications copy for a major American credit card company. Stephanie has also worked on copy and campaigns for Hilton and Carpet One Floor & Home, North America’s largest floor covering retailer. At The Writers For Hire, she has overseen, edited, proofread, or written copy for over 50 clients. Stephanie is an exceptional proofreader, writer, and editor and has a gift for adding a creative flair to projects while keeping copy professional and concise.

Barbara Adams - Copywriter

Barb Adams is an award-winning writer with more than 30 years of B2B and technical writing experience. She understands and closely follows the changing dynamics of the oil and gas industry – E&P, midstream, and upstream – and therefore needs minimum ramp up for any new O&G copywriting endeavor. Her portfolio includes hundreds of white papers, case studies, trade articles, op-eds, books, and brochures. Adams has also held positions as staff writer for a Houston agency, public relations manager for a Houston-based retail franchisor, and the advertising and promotions coordinator for a Minnesota-based hospitality company. She is a graduate of the University of Wisconsin School of Journalism.

Stacy Clifford - Copywriter

Stacy Clifford is a wearer of many hats, both literally and figuratively. Having earned a B.S. in Geology from the University of Texas at Austin in 1996, his career has covered environmental cleanup, software testing, web development, technical support, copy editing and proofreading, and martial arts instruction. He has been proofreading since 3rd grade English with Mrs. Barry, corrected every stripe of web copy for over 15 years, copy edited both fiction and non-fiction books, and written on subjects as diverse as volcanology, sword fighting, and space colonization. A fixer by nature, Stacy is a stickler for structure and form and enjoys a good challenge whipping a document into shape. When not tackling the worlds problems or teaching people how to stab each other, Stacy enjoys pencil drawing and hiking in the national parks.

Flori Meeks - Copywriter

Flori, who has more than 25 years of writing experience, began her career in suburban Detroit as a community newspaper reporter. She has worked as a neighborhood news editor for the Houston Chronicle and as a copywriter for Powell Public Relations. During more than 10 years as a freelance writer, her projects included newspaper and magazine articles, press releases, brochure and website copy, Request for Proposal (RFP) responses, and grant applications. Her clients have included Galveston Monthly magazine, Weddings in Houston magazine, Judy Nichols & Associates (public relations) and NCIC Phone Services, along with nonprofit organizations, Lifeway International and Newspring. Since joining The Writers For Hire, Flori has assisted with social media campaigns and written blog posts, articles, press releases, brochures, and web copy.

Flori has a bachelor’s degree in journalism from Oakland University.

Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

Arielle Emmett - Copywriter

Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

Erin Larson - Copywriter

With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress