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Navigating Uncertainty: The Role of SOPs in Crisis Mitigation

Navigating Uncertainty: The Role of SOPs in Crisis Mitigation

Things go wrong, and when they do, they can happen quickly. Knowing what to do in times of crisis is essential for an organization to remain resilient. That’s where SOPs (Standard Operating Procedures) come in.

Whether it’s a natural disaster wreaking havoc, a cyber security breach threatening sensitive data, or a public health emergency gripping the world, SOPs can help organizations be prepared to respond swiftly and decisively.

Let’s look deeper at SOPs and why they are so important in mitigating potential disasters.

How an SOP Can Help During a Crisis

SOPs are valuable for day-to-day operations, but their significance is even more pronounced when things go haywire. “The importance of Standard Operating Procedures in an organization cannot be overstated,” says Peter Oriabure, the Chief Information Security Officer at Northefy Techsolutions. “SOPs provide a clear, consistent, and comprehensive set of guidelines that ensure the smooth functioning of all operations.”

SOPs can be likened to the playbook that organizations refer to during times of uncertainty; they re-establish order and offer guidance on the needed actions. Says Oriabure: “They provide a clear framework for decision-making, ensuring that all employees are aware of their roles and responsibilities.” Essentially, SOPs eliminate guesswork, reduce panic, and enable teams to respond swiftly and effectively.

Steps to Creating a Crisis Management SOP

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1.    Define the crisis.

To create an effective SOP, it’s essential to first determine the specific type of crisis in order to address the unique challenges posed by that particular scenario. For example, are you creating an SOP for what to do during a physical crisis like a tornado or hurricane? Or is this specific SOP needed to manage a potential digital disaster?

2.    Identify the people in charge.

It might sound obvious, but it’s nonetheless essential to identify the people in your organization who will be responsible for managing the crisis situation. The SOP must outline the key stakeholders and their respective roles and responsibilities. It might seem obvious to you who will be in charge, but it is necessary to make it official what their role is during a crisis.

3.    Check whether the organization is at risk for the crisis.

Before you start drafting your SOP, you must first take a look at how vulnerable your organization is to potential risks. Check your internal processes, make a note of external threats, and have a look at industry trends in this regard. By being proactive, you can preemptively address possible risks before they become a problem, tailoring your strategy to address more specific threats.

4.    Create a response plan.

The next crucial step in crafting a crisis management SOP is to create a comprehensive response plan. This should outline the step-by-step procedures for initiating, executing, and concluding crisis response efforts, including activating emergency protocols and coordinating communications strategies. Make sure to meticulously document each aspect of the plan to ensure complete clarity on what needs to be done. This will minimize possible confusion during high-stakes situations.

5.    Establish communication protocols.

Effective communication lies at the heart of any successful crisis response.

Complete SOPs should include clear guidelines for communication both within the organization and with external stakeholders.

This includes establishing communication channels, defining spokesperson roles, and crafting key messages to be disseminated during a crisis.

Emphasize the importance of transparency and accuracy because the last thing you want during a time of uncertainty is for misinformation to spread.

6.    Inform and train employees.

Now that you know what needs to happen to manage a crisis, the next step is informing and training your team. All members of your organization need to know precisely what is expected of them during an emergency and be trained in executing the SOP. Make them aware of the communication protocols, activation procedures, and the individual tasks that need to be completed during the scenario in your plan. By fostering a culture of preparedness and providing ongoing training, your team will be poised to respond swiftly and effectively if things go wrong.

7.    Identify necessary resources.

A crucial aspect of developing a crisis management SOP is identifying the necessary resources required to execute the plan effectively. Whether it’s establishing an emergency response team, implementing specialized software for incident tracking, or securing partnerships with external service providers, identifying and securing the resources in advance can minimize downtime, optimize response efforts, and mitigate the impact of crises on operations.

8.    Integrate the SOP with other existing plans.

A crisis-response SOP must be integrated with your organization’s other plans and protocols to ensure coherence and efficiency.

Otherwise, response efforts could potentially be duplicated, which creates inefficiency.

Different plans to consider include continuity plans, disaster recovery strategies, and incident response frameworks. By integrating these plans, organizations can leverage existing structures, resources, and communication channels.

9.    Test the SOP and improve.

Developing SOPs is the first step; ensuring their effectiveness requires ongoing preparation and training. Make sure to regularly go through crisis simulations and review your SOP to reinforce your protocols and identify areas for improvement.

10.    Make it official.

Formalize the SOP document and ensure its official adoption. This step includes obtaining approval from key stakeholders, such as senior management and legal advisors, to signify endorsement and commitment to the plan.

Once approved, the SOP should be disseminated to the rest of the team to ensure everyone is informed. By making the crisis management SOP official, your organization demonstrates its commitment to preparedness, accountability, and resilience in the face of potential crises.

Examples of Crises and SOPs to Manage Them

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Not all crises are created equal, and neither are SOPs. Developing effective SOPs requires a thorough understanding of the specific challenges of different types of emergency situations. The following are examples of crises and the potential SOPs to effectively manage them.

Natural Disasters

  • Evacuation Procedure: Outline steps for safely evacuating personnel and visitors from the premises during a natural disaster such as a hurricane, earthquake, or wildfire. Decide on the designated evacuation routes, assembly points, and procedures for accounting for all individuals.
  • Emergency Communication Protocol: Define communication channels with employees, stakeholders, and responders. Create a chain of command, with key personnel responsible for disseminating information and various communication tools such as email, text messages, and emergency notification systems.
  • Resource Allocation Plan: Develop a plan for allocating resources such as food, water, medical supplies, and shelter. Identify procedures for inventory management, distribution logistics, and coordination with external relief agencies.

Cyber Security

  1. Incident Detection and Reporting: Establish procedures for detecting and reporting cyber security incidents, such as unusual network activity, unauthorized access attempts, or data breaches. Implement intrusion detection systems, monitor network traffic, and train employees to recognize signs of a cyber-attack.
  2. Incident Containment and Mitigation: Define steps for containing and mitigating the impact of a cyber security incident to prevent further damage to systems and data. Know how to isolate affected systems, deactivate compromised accounts, and implement temporary security measures to restore stability.
  3. Forensic Investigation Protocol: Outline procedures for conducting a forensic investigation to determine the cause and scope of a cyber security incident. This includes preserving evidence, analyzing logs and audit trails, and collaborating with law enforcement or external security experts.

Public Health Emergencies

  • Disease Surveillance and Reporting: Establish protocols for monitoring and reporting potential public health threats, such as outbreaks of infectious diseases or other health-related emergencies.
  • Infection Control Measures: Define procedures for implementing infection control measures to prevent the spread of disease within the organization. Promote hand hygiene, establish social distancing guidelines, and provide personal protective equipment to employees if necessary.
  • Communication With Stakeholders: Develop a communication plan for keeping employees, customers, and other stakeholders informed about public health emergencies and organizational response efforts. Provide updates through various channels such as websites, social media, and public announcements.

General Crisis Management

  • Chain of Command and Decision-Making Authority: Clarify the chain of command and decision-making authority during a crisis, including key personnel’s roles and responsibilities and escalation procedures for resolving issues that cannot be addressed at lower levels.
  • Business Continuity and Recovery Planning: Develop plans for maintaining essential business functions and recovering operations following a crisis. Identify critical processes and resources, establish backup systems and alternate facilities, and test continuity plans.
  • Post-Crisis Review and Lessons Learned: Establish procedures for conducting a post-crisis review to evaluate the response’s effectiveness and identify areas for improvement. Collect stakeholder feedback, analyze performance data, and update SOPs based on lessons learned from the experience.

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Limitations of SOPs

Decision-making in a crisis can be fraught with complexity and uncertainty. SOPs should give decision-makers the tools and frameworks to make informed choices under pressure. However, even with a robust SOP, frontline personnel need to be able to use their judgment and take initiative.

Rigid SOPs can, in fact, prevent your team from coming up with creative solutions and innovative plans. For this reason, it is vital to empower your team to adapt, especially in the face of crisis.

Conclusion: Building a Foundation for Resilience

The world is more predictable than ever, which means crises are not a matter of if but of when.

Ensuring that your SOPs are in place means your organization has a secure foundation of resilience to navigate whatever happens.

From natural disasters to cyber security breaches and public health emergencies, SOPs are guiding lights for the necessary actions and decision-making when it matters most.

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Flori has a bachelor’s degree in journalism from Oakland University.

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Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

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Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

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Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

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Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

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Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

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Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

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She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

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Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

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Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

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Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

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Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress