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Evergreen Content: What It Is and Why You Need It

Evergreen Content: What It Is and Why You Need It

Do you know how to cook? I do. And I don’t.

I’m no chef, but I’m good at following recipes—and in 2024, all of my recipes come from online. Sure, I own a few cook books. But by far, the fastest, easiest way to access great recipes is through any number of online websites that offer any bit of information I’d need to know in the kitchen.

But still, I have a few questions. Sometimes my questions are simple. What’s the best temperature to roast asparagus? How long do you cook chicken breasts in the skillet? Should I bake chocolate chip cookies on aluminum foil or parchment paper?

If you spend a lot of time in the kitchen—and think how many people in American households do—then you know that you’ve had similar questions, and lots of them. And you know as well as I do the incredible boon that the internet is.

If I need to know, or even remind myself about, what temperature to set the oven at and how long to roast the asparagus, I can determine that in seconds. And often, I need to know in order to get dinner ready right now.

I do that, of course, by using the search engine.

A quick look at “asparagus oven roasted” brings up sites like The Pioneer Woman, Insanely Good Recipes, All Recipes, and Natasha’s Kitchen, to name a few. Even The New York Times has an asparagus recipe!

These names pop up because they know how to produce content that answers questions that will never stop being asked: How do I cook this?

That, readers, is what we call evergreen content.

As marketing content writers, think about the ideas you write about. Ask yourself: “Will people be interested in this tomorrow?” If you’re writing about the latest Taylor Swift news, probably.

But then ask this: “Will people be interested in reading this years from now?” If so, you’re going green— evergreen, that is.

The poet Ezra Pound famously said that poetry is “news that stays news.” In the world of content creation strategy, what Pound said is relevant to marketing content writers, too. If you’re building a blog content strategy to increase business and conversions, there are benefits to having your content “stay news,” which means you want it to be evergreen.

When you’re content planning, publishing “evergreen content” is going to help you maintain relevance in the long run because your content—like cooking—never goes out of style.

Here you’ll get a sense of what makes content evergreen—and not—with some tips to help your content creation strategy and ideas for topics.

What is evergreen content?

Evergreen content, whether published on your blog, website, or social media, features topics and content that maintain relevance for a long time.  Rather than referencing trends, short-term stories, or even holidays, they “transcend the latest ‘buzz,’” as Hubspot says, “by providing long-lasting expertise that users come back to again and again.”

As an example, I went to YouTube and typed “How to” in their search bar.

Before I’d typed anything else but those two words, the first thing that popped up was “How to tie a tie.”

The video at the top of the list was published 11 years ago and had 58 million views!

The second, published eight years ago, had whopping 62 million views.

Now, consider the topic of cooking again. During the holidays, a cooking website might get a surge in views if they give a good recipe for Christmas cookies (or fruitcake, maybe?).

But come New Year’s, it’s done, at least for a year.

But if you have a recipe for, say, cinnamon rolls—and, just as good, the frosting for those cinnamon rolls, that will be good at any time of the year, meaning your site visits are going to remain consistent.

How to tie a tie and how to bake cinnamon rolls is “news that stays news” because people—well, some people anyway—will always need this information. And importantly, they’re going to be searching the internet for it. Blogs, including yours, are one of the places that most people with questions will land, so good blog content strategy will benefit from evergreen content.

Why use evergreen content? Here are five reasons:

  • It gets the attention of potential customers, answering a question they and others have had over a longer period of time. “Is it good to invest in GameStop?” is a question that might have been made prior to the news blowup in 2021, but “Should I invest in real estate?” is a question that is longstanding, and can extend over years and even decades. Customers interested in GameStop are limited; those interested in real estate, potentially unlimited.
  • It drives traffic to your blog, website, or social media channel not once but consistently and continually. When someone is looking for information on a topic that popped up in social media, or on the news, that interest will last for a few days at best, and if your site answers that limited-duration content, you could get a surge for a few days. Evergreen content, though, by answering a question that has more durability, can keep traffic coming to your site over months and years.
  • It can boost your Google rankings. If your site gets a lot of traffic for a day or two, your ranking may go up but will also promptly fall. Instead, think Wikipedia: They are frequently at the top of Google’s rankings because they answer questions that are established and proven, and those rankings keep them at the top for a longer time. Broader questions bring in more people over a longer time period—and that’s good SEO strategy.
  • It can position you as an expert and leader in your niche industry. My niche industry is writing, and if I write about a particular writer who’s popular at the moment, then, when the interest fades in that writer and moves onto something else, my content goes sour. But if I instead write about content like “How to write well,” it never fades because there will always be new writers looking for such content. And they’ll come to me as the best provider—or so I hope.
  • It can connect you with an audience. When the audience keeps coming back to you for more, they’ll soon trust that you are the source for their needs. If you answer longstanding questions they have in the form of evergreen content, in other words, you have the opportunity to create brand loyalty.

All these results are more likely if your content stays relevant long after you click “post.”

What is NOT evergreen content?

A few things jump to mind that are not evergreen.

  • News.It’s tempting to incorporate something timely from The New York Timesin your content planning, but once the story is old, so is your blog post! Taylor Swift seems to maintain her position in the public eye and interest, but in time, that will change.
  • Statistics. This is something that will often be reported in the news, but statistics are constantly changing. They have an expiration date.
  • Reports. Like statistics, a report on something like industry trends is just that—a “trend.” They’re good for quick information for short-term strategic planning, but not for long-term readership and web searches that might bring those readers to your site.
  • Pop, fashion, and culture trends. Of the many examples of trends, think about music, for one. How long does an artist or album or song stay popular? A song could be popular for weeks, an album a few months, and an artist perhaps a bit longer, depending on popularity. But in each case, as with movies, fashions, and television shows, there will always be something new to replace the old, and often quickly.

Does that mean you can never use time-sensitive trends? No. As Alyssa Gagliardi writes, “Trend-focused content is good for jumping on a conversation, quick-win engagement, and showing your brand’s personality.”

However, she continues, “it’ll only be relevant while that topic is popular.” So, while trendy content may pull in new customers, readers, and followers, you need to actually keep them. That’s what we mean by sustainability.

As a marketing content writer, what can you do to ensure a piece is evergreen? Here are some starters.

Tips for Making an Evergreen Content Creation Strategy

1. Start a blog.

This may sound like common sense, but if your company doesn’t have a blog, start one! Many internet searches for topics, especially regarding business in your niche, will take you to company blogs. Try Googling “evergreen content,” and watch what happens. You want your company to be on that list of results.

2. Promote your blog content on social media.

People spend a lot of time on social media, and its algorithms can help generate interest in the audience you want to reach. Hashtags are a good thing to research here, as they can give you trending topics that stick around.

3. Cater to beginners.

Just as in tying a tie, the fact is that beginners—i.e., people who want to learn about a topic—will be looking on the internet.

Be the magnet that draws their attention.

Whatever it is that your content creation strategy can offer them that they don’t know, it’s more likely to draw them in not only to the answer, but to your site.

4. Avoid technical jargon.

Because many of your readers may turn out to be beginners, speak plainly.

5. Answer people’s questions.

In some cases, a reader—or a potential client—may reach out to you via a DM (direct message) and ask a question. Keep track of these questions! What one person wants to know is likely what lots of people want to know.

A marketing content writer should have access to these questions so they can work them into their content planning. The more questions you can answer, the more likely someone will come to your site for that answer.

6. Keep pieces updated.

In some cases, you can write things that are timely, but even if their “expiration date” passes, you can update the content to keep it evergreen.

Many of us who write blogs can fall into a pattern of posting and promptly forgetting about the post. Refreshing the posts and updating them regularly (which means reusing them, as well) can bring in new visitors, readers, followers, and customers.

Update the links, post new material and new tips, and do so as often as you can—every month, every quarter, every year.

This is a good investment because it means not only constantly generating new material, but also adding to the wealth of what you already have. This works especially well for blogs, which are more substantive than social media posts.

7. Don’t date or time stamp your posts.

Really, there’s no reason to date anything, especially if the content is evergreen. That way, you can always repost things. Also, within the article itself, be careful of any phrase that dates it like “yesterday,” or “last week,” or “last month.”

8. Choose your keywords.

Optimize your content strategy for web traffic potential by doing SEO research for keywords that show reader interest. Google Trends, for example, can demonstrate over time how much attention keywords get. If the keywords have not only lasted a long time but are also on the increase, use them! Another great place to look, especially on Instagram, is at hashtags: Which are the most common?

I tried an example on Google Trends with something I’m interested in: photography. I got this chart showing interest over just a few days, holding steady:

I found that, over the course of a week, a month, and three months that people consistently searched for this keyword. People want to know about photography. Bloggers: Write about that!

You can do the same thing by looking up popular hashtags on Instagram and keywords on TikTok. What trends the longest over time?

9. Write a case study.

Conduct your own research, post it, and earn credibility. And be sure to align your research with what people are interested in learning. That way, you position your company, blog, or website to be the source for important information and learning tools—all the better if they’re based on questions that remain questions in people’s web searches.

Focus on case studies that show what works and what doesn’t with a particular task. “The opportunity is two-fold,” says Alyssa Gagliardi, “evergreen content and social proof for your business.”

10. Interview a subject matter expert.

Nothing generates authority in writing quite like drawing on an expert in the field.

11. Build internal links into your post.

As an example of tip number 10, let me draw on an expert: I’ll quote Si Quan Ong’s blog post on the Ahrefs Blog. Links, as he points out, are an important factor in Google ranking—the more links you have, the higher your ranking.

The links should be internal links, meaning they’ll link back to your content, which is helpful for your blog content strategy. For one, using those links will draw more attention because you’ll be higher in Google rankings, and second, those links will push readers to more of your content.

12. Make it unique.

Why are influencers so popular? Largely because they’re unique individuals, and readers will appreciate what makes your marketing content individualistic, too. Being unique is a virtue. Write from your own personal point-of-view and experience, and that will give you credibility.

13. Strike a balance between trendy and evergreen.

No one is suggesting that all of your content be evergreen. Mix it up. Trendy stuff will bring in quick engagement, which can pay dividends, too. Just have lots of the evergreen stuff to keep visitors coming back.

14. Repurpose your evergreen content.

Wrote a blog? Perfect. Now take that content and repurpose it: Make a video, or post on social media, or include the content in a podcast.

This accelerates the chances of your content—and company—being discovered.

15. Allow comments and other interactions.

Getting people involved can not only keep things fresh, it can also help draw more traffic—especially if readers can share the content, as well. You might even generate a conversation, not just between you and readers, but between the readers themselves.

16. Use formats that draw attention.

Finally, be thoughtful about what formats you use in your content strategy. Remember, people come to your website looking for answers, and if the format makes it easy for them to get that answer, they may just come back. And even stay a while.

Here are a few formats that work:

  • How-to’s. Just like “How to tie a tie,” or “How to replace a faucet,” or anything else you can think of, such a format clearly shows readers that you will answer their question. You are the source of knowledge. The “how-to” lists can be for beginners and advanced learners.
  • FAQ’s. The social media management company Later says on their blog that frequently asked questions are the “goldmine for evergreen content ideas.” Whatever it is your customers and your followers on social media are asking—either on your social media platforms, your website, or by email—those are the topics to mine. Are there common themes? Address them in your evergreen content.
  • Tutorials. In the age of Masterclass, Domestika, and Udemy, it’s par for the course to share what you know. It seems there are plenty of videos on “How to tie a tie,” but what is it that you know that people will still need to know for a long time? That’s the source of your evergreen content. Blogs work well for this format, as do videos and infographics.
  • Industry resources. Your website and blog can act as the library for go-to information. Whatever your company’s niche is, mine that for content.
  • Recommendations. People love lists, and recommendation lists can include both evergreen keywords and content that your specific audience is looking for. On my Instagram streams, for example, about the time I got back into baking my own bread, I started seeing a lot of recommendations for how to best bake it, what ingredients to use, and so on.
  • Listicles. This ultimate list starts with a singular topic—say, “the greatest albums of all time”—and builds out a list that includes commentary. Rolling Stone did just that in 1987, compiling a list of the 100 best albums between 1967 and 1987, and it remains evergreen—certainly for the albums of that time period. They went on to make more lists over the years, expanding the initial list in scope. Music fans can always go to those lists for a good start on what makes a classic album, and so those lists will remain evergreen as long as people listen to music. Think, too, that this is a “curated” list within your niche market—and you’re the curator!
  • Tips. In fact, offering tips is exactly what I’m doing here! People will always want to know not only how to do some task, but how to do it well. “How to write content that gets attention” is always going to be an evergreen topic because people will always write and will always want attention. Tips can be offered as advice, “how-to” style articles, or just overall best practices.

The Benefits of Evergreen Content

As noted above, your search engine ranking will be higher if you publish evergreen content that answers the most-asked questions. That means, when someone types a question into the engine, especially Google, your answer will pop up earlier—maybe even first!

Think about your experience: I’ll bet that you’re more likely to open the top page, and probably several of the top pages, because you’ll assume that Google’s ranking is rooted in quality.

This ranking can happen faster if you use evergreen content by anticipating the evergreen questions (“Should I use parchment paper for baking cookies?”).

It can also rank you high for the long-term because people will ask that question for a long time to come.

Remember: Some things will never go out of style, and that includes baking cookies, tying a tie, or writing a blog.

Evergreen content will help you maintain consistent traffic on your website. That’s a major goal of content creation strategy, isn’t it? If someone comes to your site for an answer, and that answer is relevant and timeless, what’s to keep them from sticking around to see the services you offer?

By putting your best effort into getting evergreen content on your site, you can expect a higher return on investment (ROI). It’s an investment to create content that ensures traffic to your website. Evergreen content can pay dividends for years to come, rather than short-term boosts for “timely” content.

Finally, evergreen content can get more shares when readers repost or share your content in general. You’ve seen that people repost and share content on social media, but that content is almost always timely, and so it flows and ebbs. But a good recipe can be shared for years. If the content you publish is evergreen—I’m thinking of my favorite cooking site, “Budget Bytes,” which has both seasonal and year-round recipes that I will go to again and again and again—that’s brand loyalty, and it’s no surprise that from this loyalty I’ll start telling friends and family about it.

Does your company have a newsletter? Link your blog piece to that, too.

And in the long run, consider this: You can completely change your relationship to deadlines when you use evergreen content. Using evergreen topics can eliminate the need to rush to the next blog to maintain engagement; instead, that engagement can remain constant over time because your content keeps working.

Whether you’re writing in-house or with a content writing service, resist the urge to be “trendy.” It may seem cool at first (or whatever other trendy word substitutes for “cool” these days), but the truth is that consistency means longevity. Trends are “so yesterday,” literally.

I’m not sure how many people visit “Budget Bytes,” but their YouTube channel alone has 32,000 followers, and videos from years ago still have thousands of views. Dependability, too, is what keeps people coming back.

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Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.

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Stacy Clifford is a wearer of many hats, both literally and figuratively. Having earned a B.S. in Geology from the University of Texas at Austin in 1996, his career has covered environmental cleanup, software testing, web development, technical support, copy editing and proofreading, and martial arts instruction. He has been proofreading since 3rd grade English with Mrs. Barry, corrected every stripe of web copy for over 15 years, copy edited both fiction and non-fiction books, and written on subjects as diverse as volcanology, sword fighting, and space colonization. A fixer by nature, Stacy is a stickler for structure and form and enjoys a good challenge whipping a document into shape. When not tackling the worlds problems or teaching people how to stab each other, Stacy enjoys pencil drawing and hiking in the national parks.

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Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

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After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

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Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

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With a Bachelor of Science in Language Arts from Georgetown University and 20 years of editorial experience, Erin brings a passion for words and well-crafted writing to every project. As a writer, she revels in the opportunity to create vibrant original copy and rejuvenate tired text. She has written on a range of topics, in a variety of styles, and for an array of platforms. As an editor, proofreader, translator, and trusted second set of eyes, she has helped clients from around the world enhance their writing. A self-proclaimed editorial perfectionist, Erin once canceled a credit card because of a grammatically incorrect form letter, which she edited and promptly sent back to the company. (Incidentally, she wasn’t surprised to receive no response.)

Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

Morgan Pinales - Copywriter

Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress