Although we are happy to assist with a single communication strategy, we also have the unique capability to staff multiple efforts simultaneously. We’ve worked with major corporations, including several Fortune 100 companies, to create goal-driven internal communications programs – programs that not only solve immediate operational challenges, but are aligned with larger corporate initiatives.
By establishing a robust communication framework, we help businesses achieve greater productivity, stronger employee engagement, and ultimately, a competitive advantage. Our diverse team of writers, editors, and project managers come from varied backgrounds — oil and gas, engineering, education, journalism, marketing, business management, HR, IT, food and beverage, science, and management. By leveraging our team of writers, we can assist with any aspect of a comprehensive communications program, meeting all challenges in strategy, deadlines, organization, dissemination, and content volume.
Our expertise includes:
- Intranet and company portals. Whether you prefer to post daily, weekly, or monthly updates, we can help you produce all the copy for your intranet or company portal.
- Business culture communications. As management consultant Peter Drucker once said, “Culture eats strategy for breakfast.” We’ll help you develop the content that supports your business culture objectives, including mission, vision, and values statements, benefits handbooks, code of conduct and ethics, performance policies, and even motivational memos and posters.
- Employee accomplishment and recognition communications. One of the best ways to promote good performance (and foster a bit of healthy internal competition) is by recognizing your top performers and their achievements. We’ll help you tell their stories in a way that makes every announcement a must-read.
- Internal blogs. Whether you want to brag about a successful community or philanthropic project, tell your employees about the early years of your business, or offer insights on mental health day, we can write all your internal blog content that will inspire and excite everyone in your organization.
- Email communications campaigns. Email is undoubtedly still one of the most effective ways to get the word out in a business. Whether you need to share company news, update employees on new systems or procedures, or introduce new personnel, we can help get the message across.
- Internal memos. We have helped businesses develop organization-wide memos used to disseminate critical information, update teams, convey directives, and facilitate decision-making.
- Newsletters. Few communications tools are as effective in promoting good employee morale, excellent relationships, and a committed workforce as the print or digital internal newsletter. Your employees have a vested interest in your business, and we can help you craft those all-important, engaging articles to keep people in the know.
- Crisis communications. Unfortunately, most businesses will have to deal with a crisis at some point, and your internal communications are key to keeping everyone informed, calm and in control of the situation. We can help you create a crisis recovery plan and the materials that support it.
- Benefits communications. Do your team members find reading about company benefits overwhelming? Do they get weighed down by jargon-heavy material? We’ll make sure everything you send to employees is simple, succinct, and yet comprehensive.
- Onboarding communications. The early days set the tone for what any new hire’s journey will be like, and poor communication during this crucial time can be counterproductive. We can help you personalize the onboarding experience with emails, welcome letters, team introductions, training materials, and more.
- Video scripts. Internal video communications are becoming very popular, especially among young people entering the labor market for the first time. We can help you prepare scripts that capture and hold attention, whether it’s for a five-minute clip or a one-hour movie.
- Forums and Q&As. Creating a moderated and active Q&A forum on your intranet can be a great resource for your employees to reach out to other SMEs and get quick information on common topics.
- Employee Universities. For onboarding, training, retraining, and on-the-go reference, consider a well-organized employee university complete with video, interactive quizzes and games, job aids, and industry-specific calculators and reference materials.
- Online Help or “Wiki Like” User Documentation. We’ll help you identify the information your team members need then create easy-to-read, clear, and concise content. Each piece will be linked to each other, providing a wiki-style experience, where a learner can explore the information they want and need to learn.
- Day-in-the-life stories. Day-in-the-life stories convey the richness and depth of individual experiences within a business or organization. We can help you craft stories that will foster greater connection and collaboration among your employees.
- Fun office moments. No matter how formal the workplace, there’s always room for a little bit of fun, inside the office or elsewhere. We can help you document the team building, employee appreciation, and other light-hearted events on your calendar, strengthening ties and generating interest for what’s next.
When Change Is in the Air
Whether you’re communicating with new hires or long-tenured employees, getting the right message across can be a challenge, especially during a time of corporate change.
We develop precision communications that improve day to day efficiencies and drives meaningful actions such as:
- Breaking down information silos
- Expediting decision making
- Promote company values and instil a positive, high-performance culture
- Promotes teamwork and collaboration
- Eliminating effort duplication
- Realigning goals and priorities
The Writers For Hire can help your HR, corporate division, and marketing departments create complex (and often sensitive) internal communications. Our recent projects include:
- Working with a publicly traded leader in the material handling industry to rewrite their style and branding guidelines after several acquisitions. We successfully brought seven businesses under a unified corporate identity while considering each companies’ branding preferences.
- Helping the CEO of a large oilfield services firm produce more than 500 pages of executive communications in a year, including personal blogs, mergers, and acquisition announcements, and even letters delivering bad news.
- Rewriting the benefits packages for a Fortune 500 hospitality company after they discovered that many of their 300,000 employees worldwide were unable to understand their benefits.