Making a deal for contact information
Content succeeds when it addresses readers’ needs and meets them where they spend time. When done right, each piece of content bolsters your searchability and builds your credibility in customers’ eyes.
And when you dangle something in front of your visitors that benefits them immediately and directly — a value-add they can’t refuse, a gated offer for eBooks, white papers or reports, a free service or trial, tutorials or courses, free shipping, BOGOs, or discount codes — they’re often willing to leave their name, email, phone number, and other information in return. We can help you make that deal with your content.
Types of lead-generating content
Advertising
Our teams write intriguing, targeted ad campaigns, making customer connections that inspire clicks. Those clicks can take them to your product pages or landing pages designed to get you leads. (Traditional print and broadcast advertising is also part of our skillset.)
Our teams comprise writers with advertising and promotions skills, meaning they’re equipped to help with campaign concept development and planning as well as writing.
Landing Page
We create these stand-alone web pages to turn visitors into leads. Our certified landing page writers know how to develop effective landing pages that, when paired with targeted pay-per-click campaigns, consistently achieve conversion.
Blog
We write high-quality blog posts that position you as an expert source of help and information, giving readers an incentive to leave their contact information in exchange for solutions.
Email campaigns
Do you want to offer potential customers a new informational resource or a hot coupon? Or get the word out about a new product line or service?
We’re ready to take email production off your “to-do list” and create messages that are irresistible to recipients, from their subject lines to their riveting content to their enticing offers — messages that will be opened, read, and clicked on.
Social media campaigns
Platforms like Twitter, Facebook, Instagram, and LinkedIn, are excellent places to find customers, engage them in conversations, and integrate offers that convince readers to provide their contact info.
Besides marketing, journalism, and writing talent, our teams have the social media savvy to create campaigns, posts, and responses that build your presence and get your audience to act.
Website copy
We create website copy that attracts potential customers by anticipating and answering specific questions, bringing your site to the top of search results.
Our writing teams have years of planning and website copywriting under their belts, working with a broad range of industries. That means we know how to use copy to establish your brand’s voice and authority while incorporating convincing CTAs.
