Writing a nonfiction book can yield excellent results: from strengthening your company’s brand to passing along decades of hard-won business insights.

In most cases, however, writing a book isn’t going to make you very much money.

Wintress Odom, owner of The Writers For Hire, makes a point of covering this reality whenever potential clients approach her about ghostwriting a book.

During her latest interview on radio show, The Price of Business, Wintress paints a realistic picture of book writing and covers some of the results people should — and should not — expect when they’re done.

Click play below to hear the interview.