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Your Book: 5 Things to Think About Before You Write a Word

Your Book: 5 Things to Think About Before You Write a Word

If you are like most people, you’d like to write a book someday.

But, as anyone who has actually followed through and written a book will tell you, it can be a long and arduous process.

If you want to have any chance of succeeding, it is important to plan and prepare first. The more effort you put in up front, the better your chances are of actually getting a draft of your book completed.

Here are five important steps you should take before you write a single word.

1. Plan the Topic of Your Book

You might think the starting place for writing a book is answering the question: What do you want to write about?

But that’s probably the second most important question.

Instead, the critical question you need to ask before you do anything else is: Why do you want to write your book?

Why Knowing Your Goals for Your Book Is Important

Writing a book is hard work. Like many long-term projects, maintaining enough momentum to actually finish the job will require some serious motivation.

But most aspiring authors never follow through.

This is why focusing on your purpose for writing your book is so important. Be clear about how you define your goal. What is your definition of success?

When your purpose is clear and meaningful to you, it helps you to stay motivated and focused.

What Are Some Good Reasons for Writing a Book?

There’s no right answer to the question of why you are writing a book. To find out your “why,” try asking yourself these questions:

  • Are you trying to solve a problem for your readers?
  • Are you trying to motivate your readers to achieve something?
  • Are you trying to entertain readers?
  • Are you trying to boost your career or business?
  • Are you trying to become rich and famous?

Author-entrepreneur Joanna Penn explains how knowing your purpose will guide you. “The answers to these questions will shape what you write, how you publish, and whether you’re happy with the result.”

Define Your Audience

Knowing your reason for your book also helps you be clear about your audience.

Who is your ideal reader? The answer to this question will also help you find the right content, approach, and tone of your book.

The writing center at The University of North Carolina at Chapel Hill explains this concept with the following example:

To illustrate the impact of knowing your audience, imagine you’re writing a letter to your grandmother to tell her about your first month of college. What details and stories might you include? What might you leave out?

Now imagine that you’re writing about the same topic, but your audience is your best friend. Unless you have an extremely cool grandma to whom you’re very close, it’s likely that your two letters would look quite different in terms of content, structure, and even tone.

The more clearly you can define your audience, the better your chances of attracting your ideal reader. Again, this knowledge will help you stay focused and on point during your writing process.

2. Define the Topic of Your Book

You may already be clear about what you will be writing about. Or you may have several ideas in your head and just need to narrow them down to one.

If you’ve been following the steps in this article, then you have already identified what you hope to accomplish with your book.

Let’s say you want to help people accomplish something, such as being a better parent.

Your next step is to get specific.

How can you help your readers be better parents? Do you want to help them raise compassionate children? Or maybe you want to help them stop clashing with their teenager. Or perhaps you want to help them survive the potty-training process with their toddler.

Whatever you decide to write about, the topic needs to be important to you.

You are going to be spending a lot of time with your book, so if you are not really interested in your topic, it’s going to be hard to keep hanging out together when you are only halfway through.

3. Evaluate Your Book Idea: Do a Competitive Analysis

The next step in the process is to figure out if your idea is a viable one. Unless you are writing your book for purely personal reasons, you need to know whether your book is worth writing in the first place.

Here is what you need to know:

  • Is there a market for it?
  • Has it already been written?
  • How can you make your book stand out?

The simple actions discussed below will help you determine how feasible your book idea is likely to be.

Research Books Similar to Yours

A good place to start is to simply search on Amazon to see what books already exist that are somewhat similar to yours.

If you are writing nonfiction, simply search for your topic and see what comes up. Focus on books that were recently (in the last one to three years) published. Do not spend time on the classics, because these will not help provide you with insights into the current market.

Are there many books on your topic? If there are a lot, it doesn’t mean there’s no more room for another. But it does mean you should think about what specific angle your book can cover to make it unique.

If you are writing fiction, look for other books in your genre. In other words, what category does it fall into? Some popular genres include fantasy, historical, science fiction, romance, and humor.

Study Amazon Best Seller Listings

To find out what is selling the best, use Amazon’s Best Sellers page and select the category that best fits your book idea.

The idea here is not to copy what is already out there. Your goal is to understand the market. Read the descriptions and reviews of the top-selling books and any that are similar to yours.

You can also glean some idea of how well a book is selling by its Amazon ranking. Simply scroll down to the product ranking of a specific book. The last bullet point shows “Amazon Best Seller Rank.”

Rankings are given compared to all books, as well as in different categories the book falls into. For example, Stephen King’s book, On Writing, is ranked No. 39 in the Words, Language & Grammar Reference category and No. 755 in Memoirs.

A lower number means more books have been sold.

Translating rankings into estimates of actual book sales is tricky, however. Amazon does not reveal how sales ranking is determined. But it is possible to make ballpark estimates based on this information.

Marketing consultant Rob Eagar crunched some numbers and developed a chart estimating the correlation between Amazon book rankings and sales. According to Eagar’s estimates, a book ranked at No. 100,000 was selling about once a day.

Read Other Books in Your Topic or Genre

You should also try to read other published books that are similar to yours. Unless a book was published in the last few months, you can often find copies of them at the library.

Study how long they are, how they handle the topic, how they are structured. Look for commonalities among several books to determine if there is a way to present the information or story that seems to work best.

Most importantly, you need to make sure you are not just rehashing a topic or story that has already been done.

Mark Twain was spot on when he said, “There is no such thing as a new idea. It is impossible.” The key is to take an “old” idea and add a new angle to it. Reading what has already been written will help you avoid repeating someone else’s work and hone your unique approach to the topic.

4. Prepare for the Writing Process

Before you start writing, it helps to have some idea of the structure of your book. Creating a broad outline of the beginning, middle, and end will help you plan how to move forward with the writing.

Sketch Out the Structure

Regardless of whether you are a plotter (someone who plans their book in great detail) or a “pantser” (someone who “flies by the seat of their pants,” and goes with the flow with their writing), you need to establish some structure to your book before you begin writing.

It doesn’t have to be set in stone, but it should offer you guideposts to follow as you travel on your writing journey.

If you are writing a nonfiction book, having some structure will help you determine if there are any holes in your research. If you are writing fiction, it will help you see if you have a proper arc to your story.

A detailed outline is not necessary if that’s not your style. But the broad structure of beginning, middle, and end will help keep your book on track.

Inject Yourself into Your Work

One of the important ways your book will distinguish itself from all the others out there is that it will be written by you.

You have a unique voice, personality, and perspective that no one else has. As entrepreneur and thought leader, Marie Forleo always says, “No person has or ever will have the unique blend of talents, and strengths, perspectives, and gifts that you have.”

The style, tone, and voice of your writing are all elements you can use to showcase your unique qualities.

For example, if you are writing about a complex subject, such as finance, but with a friendly and conversational tone, your book will probably appeal to someone just starting to learn about the topic as opposed to an expert in the field.

Your voice is how you convey your personality through your words. It helps you connect with your ideal readers. Just as you are drawn to be friends with certain personality types, your writing voice will do the same for attracting your readers.

5. Develop a Writing Strategy

Here’s where you get into the nitty gritty of the writing process. To set yourself up for success (and by that we mean actually starting and finishing writing your book), it helps to have a writing plan.

Put Together a Timeline

Unless you are fulfilling a contract, you are your own boss when it comes to getting your book written. If you want to reach the finish line, it helps to put yourself on a schedule.

For some, it’s too easy to keep adjusting their deadline if they fail to actually meet it. They need some external motivation to keep them on track.

Author Jeff Goins shares a technique a writer friend used to create a serious consequence for missing his deadline.

Goins writes, “Fearing he might never reach the last page, he wrote a check to a political candidate he hated and post-dated it for X months in the future. Then he gave the check to a friend with strict instructions to mail it if he had not completed his book by that date.”

You may not want to use such drastic measures, but, apparently, the strategy worked!

Gather Your Information

If your book requires any research or interviews, you will need to get these done before you start writing. If you are writing nonfiction, this is an obvious step.

But most fiction writing also requires research, if only to get your setting right or to write accurately about your characters’ experiences.

Create a Writing Routine

Writing a book is marathon project. While there are authors who report being able to write an entire book in a matter of days, most people will need months, and even years, to finish.

Many writers swear by a regular routine that ensures they get in some writing time every day. For some, that means getting up an hour early and using that time to write. For others, it means staying up an hour later.

Because most people have jobs or families that demand their attention, setting up a regular writing schedule is one of the biggest challenges.

Few aspiring authors have the luxury of sitting down in their quiet writing nook with a restorative cup of tea and hours of uninterrupted writing time.

If this is you, your writing routine might not look like a routine at all.

It could mean committing to writing during your child’s nap time or scribbling down thoughts whenever you find yourself waiting for more than five minutes. It could be while sitting in the carpool pickup line, at the doctor’s office, or on the metro to and from work. 

It boils down to making a commitment to setting aside time to write. It may not even be every day, but it should be on a regular basis.

Congratulations, You Are Finally Ready to Write!

If you take these steps to prepare yourself for the writing process, you will increase your chances of successfully starting and finishing your book. Keep your end goal in mind as a source of motivation.

And then start writing!

Sometimes, despite your best efforts, your plans for writing your book fall short. Or you discover, in the process of writing, that you are not cut out for the writer’s life. But you still think you have a great idea for a book.

In such cases, there are still ways to get your book written. You could hire a ghostwriter, or even a co-author, to help you with the writing process. You will still be the author of the book, and you can usually complete it faster than if you do it yourself.

Whatever path you end up taking, stay committed to finishing your book. Because while not everyone enjoys the entire process of writing a book, almost everyone enjoys having written one.

One thought on “Your Book: 5 Things to Think About Before You Write a Word

  1. This is very helpful with a bit of validation to boot. I’ve had the idea for a trilogy that I play with then set aside for sometime now but after reading this it inspires a new plan for completion. Recent successes with poetry & short narratives published have helped me with the confidence in my ability.

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Jessica Stautberg - Lead Copywriter

Jessica joined The Writers for Hire after several years of technical writing for two Department of Defense contractors, where she created software documentation and online help, as well as material for the company websites and newsletters. Since joining The Writers for Hire, Jessica has become the company’s resident “Wiki guru,” and manages most of the Wikipedia projects. She also manages social media campaigns for several local businesses, provides copy and layout options for website projects, writes blog posts on topics that include the oil and gas industry, web hosting, and fashion, and writes articles, brochures, books, and press releases. Jessica has a Master’s in Technical Communication from Texas State, where she also edited and proofread articles for Center of the Study of the Southwest’s academic journals while working as a ghostwriter for Infobooks.com. She has a Bachelor of Arts degree in English from Southwestern University.

Jennifer Rizzo - Copywriter / Genealogist

Jennifer, also known as "Rizzo," is a Denver-based writer and genealogist with a passion for history, travel, and languages. She studied Spanish at the University of Guadalajara in Guadalajara, Mexico and also lived and studied in Ancona, Italy. She also holds a certification for International Tour Management through the International Guide Academy, as well as a Genealogy certification from IAP Career College. Since joining The Writers For Hire, Jennifer has tackled a vast array of projects—from RPFs and SOPs to memoirs and company history books— and has done many in-depth genealogical research and family tree projects. She has also worked as Project Manager for various client projects, including family history books, websites, RFPs, blogs, autobiographies, and SOPs. Jennifer is our resident historian and genealogist, and can often be found examining 200-year-old books in various archive sites around the globe. She enjoys working closely with clients, and loves any opportunity that allows her to indulge her creative side.

Peter Albrecht - Copywriter

After putting in enough time as a busboy, a cheesesteak artist, a medical courier, and a nightclub bouncer, Peter took the logical next step—securing a position at a bicycle shop. While serving as a mechanic and a salesman, his incriminating degree in creative writing from the University of Arizona got him assigned to every additional duty that had anything to do with words. Between all the wrenching and selling, Peter wrote website copy, emails, blogs, digital and print ads, press releases, articles, advertorials, and scripts for radio and television commercials. What started as a summer job evolved into an 18-year career in the cycling industry, gaining him experience in corporate communications, public relations, social media management, event planning, marketing, and retail advertising. Since joining The Writers for Hire, Peter has branched into ghostwriting, op-eds, RFPs, SOPs, and producing work for aerospace and engineering firms, public utilities, oil and gas companies, real estate developers, and the entertainment industry. At his home base in New Jersey, Peter spends his free time souping up cheap vintage guitars, admiring his dog, and talking about moving to the Adirondacks.

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Arielle Emmett joined The Writers for Hire after a 30-year career in science, technology, and international journalism education. Early in her career, during the Watergate era, Arielle was selected as a journalism intern for The New York Times columnist William Safire, and she was a correspondent for Newsweek. She has worked as an editor for Science Digest, as a reporter and features staff writer for the Detroit Free Press, and as a columnist for The Philadelphia Inquirer and The American Journalism Review. She also has held senior editor and editor-in-chief positions at leading technical magazines and was a 10-year contributing editor at The Scientist. Arielle’s work has been published in Parents, Ms., OMNI, and Toronto Globe & Mail, among other publications. In 2011 she completed her doctoral dissertation in visual media and iconic photography at the University of Maryland. Since then, Arielle has taught science communications and online journalism at Temple and Drexel Universities, International College Beijing, and University of Hong Kong.

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Devin Lawrence - Copywriter

Devin is a writer from Richmond, Virginia. He’s been an avid fan of fiction literature ever since he was young, and spent most of his adolescence pouring over one book series after another. Some of his favorites from back in the day include Percy Jackson and the Olympians, Ender’s Game, Ender’s Shadow, and The Edge Chronicles. He began pursuing creative writing when he was twelve, hoping to someday emulate his favorite authors. He has since spent more than ten years continuing to hone and expand the skills of his craft, graduating from Old Dominion University with a degree in Professional Writing in 2022. He has written on topics ranging from technology trends, to criminal justice, homeland security, self-defense, hiking and camping, workplace operational analysis, the challenges of eldercare, and data privacy. Creative by nature, Devin also dabbles as a graphic designer with particular interest in infographics and flowcharts.

Chris DeLange - Copywriter

Chris is a London-based writer with a strong background in HR/Learning & Development. He has held senior positions at large corporations in London as both Talent Development Business Partner and Head of Learning and Development. Chris graduated top of his class when he completed his MSc in Industrial Psychology at the University of Leicester in England. He also holds a TEFL/TESOL qualification in teaching English as a Second Language from Global Language Training. Chris is a big foody and is always exploring new dishes and creating new recipes. He became a qualified Chef in 2012 when he studied Culinary Arts at the International Centre For Culinary Arts in Dubai. He is very passionate about writing and is working on multiple team projects. Chris joined The Writers For Hire in 2022 and is settling in very well.

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Morgan has worked in marketing and communications for more than eight years, with a primary focus on copywriting and content creation. Throughout her years of experience, she has written and edited almost every kind of copy imaginable – magazine articles, blog posts, website copy, brochures, press releases, nonfiction books, newsletter articles, brand guidelines, and more – for both B2B and B2C audiences in a wide array of industries, including energy, technology, finance, healthcare, education, travel, retail, and more. In addition to her creative skills, Morgan has technical expertise in HTML coding and utilizing content management systems (e.g. WordPress) and email platforms, such as MailChimp, ExactTarget, and Constant Contact. With a lifelong interest in language, it is not surprising that Morgan has a bachelor’s degree in German and Linguistics from Rice University, where she studied more than eight languages. In 2011, she received her master’s degree in Advertising from The University of Texas, where she was accepted into the elite Texas Creative Program for her copywriting skills. In her free time, Morgan enjoys writing personalized picture books for friends and family.

Shelley Harrison Carpenter - Copywriter

Shelley’s love of words began in first grade, composing poems for her dear teacher and mentor, Mrs. Blanchard. Her writing career began with several years as a county newspaper reporter, where she developed a love for interviewing all sorts of people. Besides feature writing, her news beats included city government, education, and nonprofits of every stripe. As a determined “adult student,” Shelley graduated summa cum laude from the University of North Carolina at Greensboro in 2010 where she also wrote profiles of outstanding adult students for a “Web Weekly” newsletter and edited a grant proposal for a campus office. After college, she wrote English instructional materials, website copy, product copy, and blogs before joining two construction and development ezines as a staff writer, happy to be conducting interviews for each assignment. Several years of intervening employment in corporate merchandising and HR deepened Shelley’s understanding of the workings of larger companies and the written content they require. She now loves being part of the writing teams at The Writers for Hire. When not at a keyboard, she can be seen jogging in her Southern neighborhood or found holed up with a biography, a vegetarian cookbook, or a vintage TV show.

Melanie Green - Copywriter

Melanie Green is a Tampa-based writer and editor, with a focus on digital marketing content. She has more than 15 years of experience writing professionally, including time spent as a full-time employee of McKinsey & Company, Nielsen, and The Business Observer. She loves to write blog posts, website pages, press releases, RFPs, and whitepapers for companies of all sizes in the United States. 

She earned her Master of Fine Arts in Creative Writing with a concentration in screenwriting from National University in La Jolla, California, and her Bachelor of Arts in Writing from the University of Tampa in Tampa, Florida. 

Carol Kim - Copywriter

Carol Kim is a versatile freelance copywriter who specializes in content marketing, blog posts, website content, and email marketing for business clients. She especially enjoys diving into research and discovering what makes every company unique. Carol holds a bachelor’s degree from Pomona College and a Master’s in Public Affairs from the LBJ School at the University of Texas at Austin.

Carol is also a children’s book author, having written several fiction and nonfiction books for the educational market. She especially loves helping kids learn about the environment and social sciences. Her first nonfiction picture book from a trade publisher is due to be released in fall 2021. 

Martha Scott - Copywriter

Martha Scott’s technical writing career began on a contract at Houston’s Johnson Space Center. She edited papers for scientific journal publication, documents for departments across the site, and a book about a proposed crew escape vehicle. She produced a yearly booklet describing Shuttle contract cost-saving measures, the mission managers’ Flight Data Pack, and a 45-page booklet called Charting a Course to the Year 2000 and Beyond describing plans to develop additional space vehicles and prepare for manned Mars explorations. At Invesco, Martha edited and contributed to two company newsletters (online and hardcopy). She wrote software user manuals, Help files, Training and Benefits department documents, and, finally, shareholder reports. She returned to aerospace for the Shuttle Program’s last 5 years where she attended and produced detailed descriptions of presentations and subsequent discussions at the Orbiter Configuration Control Board’s weekly meetings. She also documented crew debriefings for 17 flights. Martha’s most recent experience was on Jacobs Engineering’s contract with a Texas City refinery for which she wrote and edited Engineering, Safety, Inspection, and Information Systems documents.

Suzanne Kearns - Copywriter

Suzanne knew she wanted to be a writer at the age of ten when she wrote her first story, and has spent the past 2 decades writing blog posts, magazine articles, nonfiction and fiction books, sales letters, white papers, press releases, website copy, and anything else that can be put in written form. She has written for Intuit, Avalara, NerdWallet, GoPayment, and as a ghostwriter for a few well-known CEO’s. Her work has appeared all around the internet, including on sites like World News and Reports, Entrepreneur.com, and Forbes. She loves nothing more than being presented with a bunch of data and asked to break it down into digestible content for readers. Most days you’ll find her sitting on her porch with her laptop, writing to the sound of the ocean, and marveling that life can be this stinking good.

Jennifer DeLay - Copywriter

Jennifer has a background in journalism and Russian area studies. She holds a BA from the University of Texas at Austin and an MSFS from Georgetown University. While in graduate school in the mid-1990s, she developed an interest in the oil and gas industry of the former Soviet Union and launched a free newsletter covering the subject. She then spent more than 20 years researching, analyzing and writing about related topics, working for multiple weekly publications and a private consulting firm. Her areas of professional interest also include energy and power in China, Iran and the Eastern Mediterranean, and for fun she researches linguistics, neuroscience and disability-related issues. She has experience in copy-editing and has frequently worked with both native and non-native English speakers, helping them to produce clear, easily understandable articles on complex political, economic, legal and technical topics. Additionally, she has managed many time-sensitive typesetting projects for community institutions. Jennifer enjoys writing personal essays and lives in Atlanta with her family.

Dana Robinson - Copywriter

Dana Robinson has been writing and editing professionally for 10 years, publishing her first article in 2007. She serves as Editor-in-Chief of a local online magazine and is a contributor to various Houston print publications. She honed her experience writing newsletters and managing social media for small businesses and non-profits before moving on to e-books, magazines, and non-fiction books for print. She also enjoys teaching creative writing workshops for children. Dana received her formal education at the University of Houston–Downtown, where she majored in professional writing, minored in creative writing, and was the recipient of the Upper Division Writing award for best essay. She completed internships with Writers In The Schools and The Bayou Review.

Brenda Hazzard - Copywriter

Brenda Hazzard has over 30 years’ experience working as a writer and editor in the private and public sectors. She spent over 20 years working for the US Government in Washington and abroad, and spent several years working with the CIA during which she managed a team of writers producing internal briefs on international news, events, and politics. She writes on a variety of topics but loves opportunities to work on projects that cater to her keen interest in international affairs. She considers herself to be an empathetic editor, one who improves a draft but lets the spirit of the writer shine through. She has also worked on dissertations, white papers, newspaper articles, and family histories.

Adelia Ritchie - Copywriter

Adelia is a scientist, educator, technical writer and editor, poet, and blogger about her Pura Vida lifestyle in Costa Rica. She has more than 40 years experience writing professionally, including her years at Science Applications International Corp., Bechtel Corporation, Defense Acquisition University, and the Department of Defense. She earned her Doctor of Philosophy in Physical Organic Chemistry at Northwestern University in Evanston, Illinois, and her Bachelor of Science in Chemistry and Physics from the University of West Florida in Pensacola, Florida.

Carey Miller - Copywriter

Carey brings more than 20 years of writing and editing experience to The Writers for Hire. A lifelong writer and reader, she holds a B.A. in English from UCLA. Her background includes writing and editorial positions with both book and magazine publishers. She has worked as a copy editor and proofreader for major advertising agencies including Ogilvy & Mather and Rubin Postaer. Her experience includes magazine feature writing and editing as well as manuscript development and editing. A former advertising sales executive, she has crafted a wide range of business, sales, and marketing communication for leading magazine publishers including Conde Nast and Hearst. She has worked with major consumer brands including Nike, Visa, Levi’s, General Motors, Microsoft, Charles Schwab, and Neutrogena.

Coralee Bechteler - Copywriter

In the past, Coralee has been an organic farmer, a chicken herder, a zipline administrative assistant, and an ESL teacher for kids. Today, she's living her childhood dream of being a writer. She currently resides in New York with her cat (and muse) Hermes and a miles-long TBR list that gets longer every day. If she's not reading or crafting, you can usually find her pulled over on a country road writing something down or picking wildflowers. Coralee holds a bachelor's degree in English, an associate's degree in Horticulture, and multiple internationally recognized software testing certifications.

Cecile Brule - Copywriter

Cecile enjoys the challenge of discovering each client’s unique strengths and presenting them to a wider audience. Since joining The Writers For Hire, she has worked on blogs, newsletters, RFPs, end-user documentation, email, social media, sales pages, biographies, op-eds, and fiction.

Previously, she taught in Shenzhen, China and obtained an HSK3 (Intermediate Mandarin) certificate. Cecile enjoys gaming, drawing, producing short films, and growing fifteen different varieties of apples with Serenity Orchards.

Rosalind Stanley - Copywriter

Rosalind Stanley grew up on the Coast of Maine and then accidentally spent fifteen years in Virginia's Blue Ridge Mountains, before moving to the Midwest. She graduated from Lynchburg College in 2008 with a B.A. in Creative Writing (and a minor in Theater Performance); ever since, Rosalind has endeavored to make writing a part of her daily life, whether creative or technical, whether as a volunteer or an employee. She has tutored students, taught workshops, edited fiction and non-fiction books, and worked as a beta reader and a legal writer. She also publishes a newsletter on Substack, where she releases her own fiction serially. When not writing, Rosalind is busy homeschooling her four children and raiding the local library for new fiction.

Sean Patrick Hill - Copywriter

Sean has been a professional writer for more than 25 years, and has an M.A. in Writing from Portland State University and an M.F.A. in Poetry from Warren Wilson College. He's the author of five books, and his writing has won him grants and fellowships from the Kentucky Arts Council, the Vermont Studio Center, the Elizabeth George Foundation, and the Regional Arts and Culture Council. He lives in Louisville, Kentucky, where he also works at his photography.

Wintress Odom - Owner / Editor-in-chief

Wintress founded The Writers For Hire in 2003 after freelancing for several years as a copywriter and editor. She has overseen, edited, proofread, or written copy for over 100 clients and is happy to have maintained long-term relationships with many of her first customers. Wintress is an exceptional proofreader and editor and has a gift for organizing large projects, including large technical manuals and manuscripts. Her educational background includes graduating cum laude from Rice University in 2000, studying at Cologne Gymnasium in Germany, and graduating valedictorian from The Science Academy of South Texas in 1994.
Wintress