
Tag: Social Media

B2B Social Media Tips by Industry. We Know You Want to Click That.
If your content marketing agency is having a hard time getting creative with your business-to-business (B2B) products, they aren't alone. While business-to-consumer (B2C) brands seem to effortlessly push out content that inspires dozens of comments and hundreds of clicks, content marketing agencies that have taken on "dryer" B2B products can feel a bit hamstrung. Th...
February 23, 2024 READ MORE
Best Practices in Responding to Negative Social Media Feedback
Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens the door for a two-way discussion that allows customers and audiences to post negative feedback, s...
July 11, 2023 READ MORE
The Power of Great Content: Write Your Way to Superior Brand Awareness
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is king, but who is the king of kings?” Different businesses have different marketing requirements. With a whole spe...
November 15, 2022 READ MORE
8 Best Practices for Client Communication
“It takes months to find a customer… seconds to lose one.” — Vince Lombardi Communicating with clients is an essential part of any successful business. But, how well do companies truly communicate? The key lies in understanding successful communication and how to achieve it. In this article, we will take a close look at client communication. In particular...
August 4, 2022 READ MORE
How to Humanize Your Brand Through Social Media
Sometime around the close of the 20th century and the dawn of the 21st (but prior to the advent of Web 2.0), many companies began implementing a relatively new technology: complex phone systems. The idea was that customers could help themselves to the information they sought by navigating tele-menus from their touch-tone phones. Almost every major corporation and eve...
March 18, 2022 READ MORE
The 108 Most Persuasive Words In The English Language
It's a long known fact that the secret to persuasive writing isn't in the adjectives, it's in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we've been using for a good decade, and we recently thought we should share it with proper credit to the original author. We found that although the list is being recirculated (...
November 12, 2019 READ MORE
How to Write Business Emails that Sound Friendly
In today’s technologically advancing world, email has become the official choice for communication within businesses. The lack of face-to-face communication can cause a lot of issues and misunderstandings, though. Because of this, it is important that business emails convey a clear message, elicit the desired response, and, above all, not offend in any way. But ho...
August 22, 2019 READ MORE
How Email Marketing Can Improve Your Business
In today’s business world, online competition is fierce! Between Facebook, Twitter, and Instagram, it seems nearly impossible to keep up. Yet, some businesses seem to be thriving in the world of social media. So, what’s their secret? According to this interesting article from Hostgator, if you’re going to have any chance of getting and keeping your audience’s att...
December 17, 2018 READ MORE
Our Writers’ Favorite Podcasts For Your Listening Pleasure
[block_heading content="Break up the drive-time monotony with these entertaining alternatives to local FM" size="h2" color="#000000"][[/block_heading] If you’ve ever spent a lot of time sitting in traffic, you know that local radio can get pretty monotonous. How many times can you listen to “Meant to Be” before you find yourself wanting to scream, “Let it go! It ...
June 13, 2018 READ MORE
Social Media and Today’s Hospitals
By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, and build relationships. ...
February 21, 2017 READ MORE
Social Selling Her Way to $250,000
It’s often said, “If you’re not online, then you essentially don’t exist.” According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it can be hard t...
April 21, 2016 READ MORE
Brand Yourself as an Industry Expert Using AuthorRank
This fall, Google rolled out a major change to search rankings: Google Authorship, also known as Author Rank. Basically, Google wants to make it easy for users to find content by a specific writer, and use those authors as elements for ranking websites and pages. Google search will interpret which authors are relevant sources with good content, and give them better SEO. I...
December 12, 2012 READ MORE
Software That Helps Small Biz Owners Use Social Media To Stay Connected With Clients
Created by Sean and Wintress Odom, Socialot is web-based software built specifically for small-business owners who are struggling to efficiently use social media to engage their customers. Sean Odom notes, "You don't have to be a social media marketing guru to use it. You don't even need a marketing department. All you need is a computer and an Internet connection." The ...
July 19, 2012 READ MORE
Example of a successful blogger outreach campaign
A couple of months ago, I received an email from a writer looking to promote her client. It started something like this: Hope you're keeping well. I'm just getting in touch to ask if you're open to accepting content from freelance writers at The Writers For Hire - if so, I'd love to put together a high-quality article written specifically for the site. I'm sharing this h...
November 23, 2011 READ MORE
More Cool Social Media Marketing Stuff
So Redbox may not be the first company to bribe their customer base into fanning their Facebook page. And they definitely won't be last. But hey, it works. I'm going to get my free movie tonight....
June 15, 2010 READ MORE
Twitter: To Follow, or Not to Follow?
As I was writing my last blog about Twitter etiquette, a question came up: What is the etiquette on following people? Should you follow everyone who follows you, or not? I went on a quest to find out what the best practice regarding Followers vs. Following on Twitter. The answers, it seems, are largely unclear, but there are a lot of theories out there. The Naysayers �...
September 18, 2009 READ MORE
Astroturfing: The Icky Side of Social Media Marketing
It’s disingenuous. It’s dishonest. And, it’s everywhere. It’s called “astroturfing”. Chances are, you’ve been exposed to it. And, if the folks behind it have done their jobs right, the chances are pretty good that you didn’t even know it. Social media is powerful stuff. In its most basic form, it’s the high-tech equivalent of your best friend recommendi...
September 11, 2009 READ MORE
So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. Now, it’s all about how you use social...
August 24, 2009 READ MORE
How to measure the results of your SMM campaign.
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet this is something that needs major clarification. Th...
July 14, 2008 READ MORE
I’m not afraid to admit that I’ve been a little behind the curve when it comes to the whole dotcom thing. I wasn’t the first on the facebook bandwagon, and I’m still trying to wrap my head around the concept of digg and others like it. But with the emergence of more and more blogs, wikis, and social networks, it’s impossible to escape this new Web 2.0 society. B...
May 2, 2008 READ MORE