Best Practices in Responding to Negative Social Media Feedback
Social media has revolutionized the ways companies and businesses connect with customers. It allows companies to share valuable information while brands communicate their identity and values with a broader audience. However, social media does come with a downside: It opens the door for a two-way discussion that allows customers and audiences to post negative feedback, s...
July 11, 2023 READ MORE
The Power of Great Content: Write Your Way to Superior Brand Awareness
Excellent brand awareness is essential for business growth, and the key to driving high levels of brand awareness is implementing a robust content marketing strategy. As the title of the research paper by Müller and Christandl 2019 suggests, “Content is king, but who is the king of kings?” Different businesses have different marketing requirements. With a whole spe...
November 15, 2022 READ MORE
8 Best Practices for Client Communication
“It takes months to find a customer… seconds to lose one.” — Vince Lombardi Communicating with clients is an essential part of any successful business. But, how well do companies truly communicate? The key lies in understanding successful communication and how to achieve it. In this article, we will take a close look at client communication. In particular...
August 4, 2022 READ MORE
How to Humanize Your Brand Through Social Media
Sometime around the close of the 20th century and the dawn of the 21st (but prior to the advent of Web 2.0), many companies began implementing a relatively new technology: complex phone systems. The idea was that customers could help themselves to the information they sought by navigating tele-menus from their touch-tone phones. Almost every major corporation and eve...
March 18, 2022 READ MORE
The 108 Most Persuasive Words In The English Language
It's a long known fact that the secret to persuasive writing isn't in the adjectives, it's in the verbs. Copywriters know power verbs sell and convince. Internally, we have a list of 108 verbs that we've been using for a good decade, and we recently thought we should share it with proper credit to the original author. We found that although the list is being recirculated (...
November 12, 2019 READ MORE