Copywriter Q&A: Angie Frederickson on Social Media in Healthcare
Angie Frederickson has two decades of marketing and journalism experience, and her specialty is healthcare marketing. Her impressive resume includes a four-year stint as the marketing manager at Children’s Healthcare of Atlanta, and she has worked on content marketing and social campaigns for a variety of healthcare-related projects. In this installment of Copywriter Q&a...
October 24, 2019 READ MORE
Is Content Marketing a Cure-All for the Hospital Industry?
What if you could implement one marketing strategy that ties together other strategies, increases patient trust, extends return on investment, and connects directly with target audiences? Effective content marketing can do all of this, and more. While it might not be a miracle pill for the hospital industry, it comes close. It is difficult to overlook the presence of...
June 8, 2017 READ MORE
Social Media and Today’s Hospitals
By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, and build relationships. ...
February 21, 2017 READ MORE
Better Hospital Communication Improves HCAHPS Scores
Since the establishment of the Affordable Care Act in 2012, one question has been plaguing hospitals all over the country….“How can we improve our HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) scores?” With the Centers for Medicare & Medicaid Services’ (CMS) Hospital Value-Based Purchasing Program, which ties patient satisfaction sc...
January 21, 2017 READ MORE
Doctors: Take These Words to Heart
By Victoria Cayce Linda was feeling bad. Really bad. She had been overly tired for a week, but since her kids had just gotten over a bug they picked up at school she assumed that the nausea and fatigue were related and went back to plowing through her busy day. Then her upper back began to ache. The dull pain in her chest was making it hard to breathe and she was sweati...
September 25, 2015 READ MORE