Many new authors find that once they have their book written and published, they rarely see a return on their investment simply by book sales alone. While frustrating, it’s certainly not uncommon. In fact, hardcopy book sales have been on the decline since digital publishing was introduced and has grown in popularity. For authors publishing with traditional publishers...
October 25, 2022 READ MORE
Rebranding: 3 Ways a Writing Agency Can Help
Every business needs an upgrade once in a while. Whether you’re integrating a new philosophy or undergoing organizational changes, rebranding is necessary to make sure the improvements within your business match the message you want to portray. With so much research, planning, and strategy involved, it may seem like a daunting process. If your company decides to rebra...
October 4, 2022 READ MORE
Gone are the days when a customer walked away from a less-than-stellar dining, shopping, or service-related experience with head held low and disappointment weighing heavy on her shoulders. Now, an unhappy customer can spread word of a business blunder in the blink of an eye by posting a bad review on Yelp, a scathing video testimonial on YouTube, or an unflattering post ...
December 5, 2017 READ MORE
The Metropolis Model: How to Use the Sharing Economy to Create Standout Thought Leadership Content
“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global economy. A recent McKinsey report projects that sharing economy revenues will reach $335 billion globally by 2025....
August 26, 2016 READ MORE
Stop Brandjacking: Help with Online Brand & Identity Management
Part of protecting your brand, your business, and even your personal online reputation is making sure that others don’t claim your name or try to impersonate you. So here’s a hint: sign up your name, brand, and business on every social media site – even if you don’t use it, even if you don’t have plans to ever use it. Here’s the point: Until you claim yo...
November 22, 2010 READ MORE