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7 Ways To Generate Leads Through Content Creation

"The lead generation process starts by finding out where your target market ‘lives’ on the web.” — Wayne Davis Business professionals worldwide rally around the battle cry “Drive more sales!” Indeed, boosting sales is typically the top priority for most businesses. Sales, nevertheless, do not materialize from the ether. There is legwork that goes into spurri...

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Outsource Content to Make Your Company’s Voice Ring

Keeping a company’s web content current, relevant, and thought-provoking to potential clients is a 24/7 job. The task is much simpler when you outsource it to a competent agency whose job is to create superb internet material for you. Your web-based content is simply better, there is more of it, and it is up-to-the-minute. Outsourcing has advantages. Still, importa...

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Should I Hire a Ghostwriter for My Company Blog?

A blog is an effective communication tool between a business and its customers (or potential customers). However, companies often find that running a blog poses several challenges. These challenges range from lack of time to lack of writing experience. Suppose you’re thinking about starting a company blog or have already started publishing content. In that case, you ...

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5 Key Things to Know about Starting a New Company Blog

“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can” — Jon Morrow To a reader, a blog can be like an oasis. It is a drink of fresh water in the middle of a barren landscape. Blogs provide information, entertainment, solace, and encouragement. A good blog connects with readers. A great blog inspires them. In the cor...

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