So, how do you issue that invitation?
By offering valuable site content that provides answers to specific internet queries, which, in turn, increases your visibility to search engines and attracts visitors (and repeat visitors). The more clicks you get, the more search engines take notice, attracting even more visitors.
Your content often gets shared in the process, too.
But an inviting, information-rich website doesn’t just happen. It requires a planned approach and structure, professional-quality writing, and text-enhancing images.
Talented, versatile, and experienced, our writers have planned and created authoritative content that’s been shared, liked, and, best of all, achieved results for a variety of clients across a broad swath of industries.
We’re not afraid of big or complex sites. Because we work in teams, your project is always covered, and every moving part is under control. We use a proprietary process and an award-winning project management system that enables us to juggle massive amounts of content while maintaining consistency in brand and style. (More in a minute about larger websites.)
Whether your organization is a multinational corporation, a privately owned business, a government agency, or a nonprofit, we provide knock-out copy for every page that reflects your brand’s personality—polished and professional, friendly and casual, whimsical and quirky, you name it. The same goes for your blogs, social media, and thought leadership content: We’ll prepare consistently on-brand content.
Website Services
Our writers are trained journalists and copywriters with agency, corporate, government, and nonprofit experience. That means they understand the view from your side of the desk and use that insider knowledge to guide them in writing compelling copy.
Our comprehensive website copy development process includes:
- Learning your organization, its distinct personality, and target audience.
- Researching your competition.
- Studying your existing site to understand what is and isn’t working.
- Helping you develop or fine-tune your content structure and navigation.
- Reviewing all existing marketing materials and interviewing your SMEs to glean the best information to use.
- Writing customized content that matches your message to viewer expectations and the personality of your organization.
- Assisting with image selection.
- Revising as requested, professional editing, and polishing.
- Working with your designer to make sure every piece of content is in place.
Is yours a large or complex website project? Hundreds or even thousands of pages? No problem. Our talented, tech-savvy teams can:
- Interview staff in each of your departments, coordinate with your marketing team, and create new navigation based on their input.
- Work with your developers to create standardized templates for new pages.
- Map all your current content to the new navigation.
- Perform gap analysis on your current content to determine what’s missing, needs to be updated, or works well as-is.
- Assign a team to work with each department on their rewrites and new copy. (Our writing teams include a project manager to organize the details, an editor to keep your copy on brand, and as many writers as needed to meet your project deadlines.)
- Manage every page of your website project, plus approval workflows and signoffs, using our award-winning project management system.
- Work with your developers to cleanly transfer all content for uploading to your site.
- Complete a final QA and proof on every piece of content we modify or create for you.
In addition to website copywriting, The Writers For Hire develops:
- Traffic generation campaigns that drive high volumes of users to your website and convert visitors into leads.
- Thought leadership programs that help position you or your SMEs as authorities in your field, creating conversations that increase the number and quality of website visitors.
- Value-rich blogs and social media campaigns that go viral, getting shared and spreading your influence.
- eBooks, white papers, case studies, downloadables, and gated content that keep visitors coming back to your site and provide an incentive for them to leave their information.
