Why Copywriters and Journalists Just Can’t Get Along
Versatile writers are hard to find. For a long time I was surprised when I’d get great journalism samples from a writer, but the minute I put them on a copywriting project, it was a total flop – and vice versa. But I’ve finally discovered the disconnect: the real reason that some writers have such a hard time, fundamentally, switching between these two genres. The re...
September 4, 2009 READ MORE
Twitter Etiquette: The Dos and Don’ts
If you read my previous post, you know what’s in store for you now. As promised, I’ve put together a general list of guidelines for Twittering. These dos and don’ts are by no means comprehensive and, depending on who you talk to, all of these rules were made to be broken by braver Twitterers. For a fun read about rogue Twittering, read Scobleizer.com’s post, The 10...
September 4, 2009 READ MORE
Misused Quotation Marks are “Bad”
When it comes to writing, there are dozens of rules just begging to be broken. Some are flexible and give you a little wiggle room -- like hyphenation or deciding whether to use the comma before the “and” in lists. But there are other grammar rules that you just don’t break. You don’t tweak them; you don’t adjust them to suit your personal preferences. Ever. Ca...
September 1, 2009 READ MORE
So, we all know that social media is here to stay. Chances are, your company has a blog, a LinkedIn profile, and at least one employee whose day-to-day responsibilities include tweeting. It wasn’t long ago that companies that leveraged Twitter and the like were viewed as cutting-edge. But today, social media marketing is a given. Now, it’s all about how you use social...
August 24, 2009 READ MORE
Why Ghost Blogging For Your Company Is Needed, and Ethical.
I've been reading some great posts by Jason Falls and Mark Schaefer on ghost blogging, so I thought I'd throw in my two cents. Is it OK to hire a ghostwriter for your blog? My answer is a resounding "Yes!" Maybe. That is, under certain conditions. And here's what I think those conditions are: The ideas in your blog authentically express your ideas, your expertise, ...
August 21, 2009 READ MORE
Twitter for Small Businesses: Is it Worth it?
Have you heard yourself saying something similar to this: Social media isn’t for me or my business. Twitter is just for kids. My clients don’t care about that kind of stuff. Well, think again. Nielsen NetRatings just published a surprising research study: Teen’s don’t Tweet. That’s right, 84% of Twitter’s recent growth is due to users aged 24 and up. Chances ...
August 20, 2009 READ MORE
16 More Ways to Build Your Web Credibility
This week, I have to send a big thank-you to one of our awesome clients, Dan K. After reading our earlier blog post about building web credibility, Dan did a little research on his own and sent us some really cool information about The Stanford Web Credibility Project. This project is studying the components of website credibility, and the site is a great resource for any...
August 17, 2009 READ MORE
Become a Pitchman: Marketing the Billy Mays Way
You’re all aware of the mega success that the Pitchmen star and TV sales guru Billy Mays achieved in his lifetime. I recently came across a post from Big Wave Blog that analyzes exactly how Billy Mays was able to get people to buy his products over and over and over again. Marketing Lessons From Billy Mays: How to Be Your Own Pitchman explores the three secrets that Bil...
August 4, 2009 READ MORE
Losing Control in Social Media Marketing
I recently blogged about a webinar I attended featuring David Meerman Scott. The webinar described what businesses are doing to grab attention for their products and services – both on the web and in the media. (In case you were wondering, there are four ways to do this, which you can read about here in David Meerman Scott’s blog about attracting attention to your...
July 24, 2009 READ MORE
The Keyword Game: Basic SEO Tips
I recently attended another webinar, this one through PRWeb entitled “How to Use Your News to Bring Customers Straight to Your Door.” As you know, SEO is the name of the game in establishing a strong online presence – whether you’re selling running shoes or life coaching services. Janet Driscoll Miller is President and CEO of Search Mojo, and a bonafide guru when ...
July 18, 2009 READ MORE
Recession, Advertising, and Opportunity: Food for Thought
Seems like when the going gets tough, the marketing budget is the first thing to get the axe. And, at first glance, the logic makes sense – after all, when money’s tight, isn’t it more important to keep the business you already have instead of dropping buckets of cash chasing new clients? Well, yes and no. According to a recent article in The New Yorker, there’s a...
July 14, 2009 READ MORE
Killer Tips for Streamlining Your Copy, Part 2
As promised, here’s the second installment of my series on packing more punch into your prose. In Part 1, we talked about using strong verbs, ditching the adverbs, and the benefits of active sentences. Those are essential points to keep in mind if you want to inject some life into your writing. So, this week, I thought I’d share two more of my favorite writing tips. E...
July 8, 2009 READ MORE
The New PR: Five Steps to a Press Release that Really Sells
I recently attended a webinar featuring David Meerman Scott, author of the WebInkNow blog and World Wide Rave, the latest book on creating effective social media content that works. During the webinar, an interesting question popped up in the Q&A section: What’s the purpose of a press release – and how can it be used effectively? Scott suggested taking a new appr...
June 29, 2009 READ MORE
Why Website Designers Don’t Need Differentiators
Or...How to Write Great Website Copy for Your Design Agency This blog post was spurred by an answer I recently posted on LinkedIn to a website design agency. They were in the process of redesigning their website, and they wanted tips on what to do with their copy. This specific design agency was struggling a little because they kept falling into flowery high-handed w...
June 19, 2009 READ MORE
How Tweaking Your Copy in a Recession Can Help You Keep Customers
If you’re not already a regular reader of Copyblogger, you should be: Their writers offer a varied approach to copywriting for almost any genre you can think of. I was looking through their archives when I stumbled on a really, really interesting post by Barry A. Densa about attracting and keeping customers in any economy. Densa points out the still-hard-to-swallow real...
June 10, 2009 READ MORE
Make More Money by Self-Publishing Online
I was listening to the radio when my ears perked up by some extra-pertinent information: how the business of publishing is changing – and how authors are making more money than ever using the internet. There have traditionally been two ways to get your book in front of a mass audience: (more…)...
May 28, 2009 READ MORE
Should You or Your Business Be on Wikipedia? The Pros and Cons.
Everyone uses Wikipedia – in fact, if I see a Wikipedia entry come up on a Google search, that’s usually the first link I click on. Can Wikipedia be used for marketing purposes? The answer is certainly – though probably not in the way you think. A Wikipedia entry on you or your business isn’t going to directly sell widgets or get you your next commissioned painti...
May 15, 2009 READ MORE
Wanted: Paladin. Telepathist. Saint. Writing Skills a Plus.
Do you know the No. 1 reason good writers fail at writing as a profession? Bad customer service. Well, no, that’s not exactly accurate. A lot of writers have customer service skills. But, in the end, they’re only human. And the truth is, to be a great copywriter, you must be superhuman. The good news is: Anyone can become superhuman. But it does take a lot of work, a ...
May 15, 2009 READ MORE
Killer Tips for Streamlining Your Copy, Part 1
As any writer knows, getting that first draft down on paper is only half the battle. Whether you’re writing web copy, a sales email, or a journalistic article, chances are, you and your editing team will go through a few rounds of tweaking and fine-tuning before your work is really done. So, I’ve decided to do a little mini-series to share some of my favorite writing a...
May 8, 2009 READ MORE
Leveraging the P.S. — Why Postscripts are Important
I've been working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. or postscripts line is so important. Research shows that almost 80 percent of people will open a letter, scan the return address to see who sent it, then skip straight down to the postscript. (It’s so true too – try it yourself!) So tha...
May 4, 2009 READ MORE
Striking the Right Tone with Your Clients
When it comes to advertising copy, few things are as important – and as hard to pin down – as tone. Any client can tell you what kind of widget they sell and why their widget is better than their competitors’ widgets – but not all clients have a clear idea of what tone they’re looking for. And, as a copywriter, it’s your job to help them find out. Unless, of co...
April 14, 2009 READ MORE
Get More Click-Throughs by Writing Better Links
Have you thought much about the links that you include on your webpage, newsletter, or online marketing materials? Before I started writing for the web, I never really realized how important they were. But those little guys have a lot more to say than you or I might have imagined. For one, internet scanners might scroll down the page quickly, looking for a brightly colore...
April 5, 2009 READ MORE
How to Enhance Your Website’s Credibility
In my last blog, I talked about taking the fluff out of your company’s website – getting rid of phrases like “we’re dedicated to” and “our mission is” and actually saying something about your services. I’m following that up with more ways that you can build credibility on the web and turn casual visitors into paying customers. Here are a few pretty easy t...
April 2, 2009 READ MORE
Email Marketing: Subject Lines that Snap!
What’s the most important part of an email message? Hint: It’s not the body copy. In fact, it’s the subject line. Subject lines are important because of one simple reason: If they don’t compel your reader to actually click and open then email, then your email marketing campaign has failed. Nowadays it seems like everyone’s inboxes are bursting at the seams – ...
March 20, 2009 READ MORE
Say Goodbye to Fluffy Web Copy
So, how many websites have you visited that are “dedicated to providing superior customer service”? Or whose “mission it is to make customer satisfaction a top priority”? Or whose products and services “meet your needs”? And so on. Fluffy phrases like this are easy to write and, on paper, they sound nice. After all, who doesn’t want superior customer servic...
March 15, 2009 READ MORE
Got Legs? Creating an Ad Campaign with Staying Power
Quiz time: What’s the key to crafting an advertising concept that works? A.) Finding a hot celebrity to endorse your product or service B.) Changing your tagline and logo every six months so consumers won’t get bored C.) Coming up with a basic concept and tagline that’s flexible, memorable, and can be used for the long haul OK, class. Time’s up. Put down your pen...
March 6, 2009 READ MORE
Interactive Tools for Websites
What’s the difference between a good website and a great website? The answer isn’t simple, so don’t try. A great website is easy to understand, easy to navigate, informative, well-written (of course) … and engaging. If your reader isn’t engaged, they’re not paying attention to you or your site – and that’s bad. So after your reader has finished reading th...
March 5, 2009 READ MORE
I’ve been seeing this term more and more often – “The Millennials,” the new generation that’s replacing Gen X-ers. It seems a lot of companies are trying to rope in the support of this generation – desperately. What’s the big deal about the Millennials? Well, they’re the second largest generation group, over 70 million of them born between 1980 and 2000; t...
February 18, 2009 READ MORE
As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with your branding, build your company’s identity, and (hopefully, anyway) burn itself into the minds of your current and prospective clien...
February 18, 2009 READ MORE
Punctuation may seem like a small thing: After all, what’s so bad about one, teeny-tiny misplaced comma or the occasional wayward apostrophe? Nobody pays attention to that stuff, right? Wrong. Bad punctuation – whether it’s in your web copy, your newsletter, or even in an email to a prospective client – is a credibility killer, plain and simple. In most case...
February 3, 2009 READ MORE
Copywriting 101: Features vs. Benefits
A good copywriter can instantly identify the difference between a feature and a benefit. Unfortunately, it's not uncommon for that difference to get a bit fuzzy in web copy. So, how do features differ from benefits. • Features physically describe what your product or service entails. It might mean a watertight seal, 24-hour service, or 8 GB of RAM. Whatever the case may...
January 22, 2009 READ MORE
Beyond Blogging: Making Your Copy Stand Out
So, we all know that a blog is essential to any well-rounded marketing strategy: A good blog helps you connect with your customers and lets them see you as more than just a faceless company or organization. It builds content and credibility for your web site, and it allows you to share industry news and connect with others in your industry. Problem is, everyone has a blog...
January 19, 2009 READ MORE
Most Stupidest Grammatical Mistakes
Hopefully you’ve already met the New Year refreshed and invigorated – and you’re still on top of those resolutions. I suggest adding another resolution to the list: No more absolutely embarrassing, lowest of the low, flat-out dumb grammatical mistakes. Grammar certainly isn’t for everyone (non-essential relative clauses? Gross.). But some rules – especially the ...
January 7, 2009 READ MORE
PR campaigns can be the difference between successful and unsuccessful ventures – and they’re the lifeblood for getting your company’s stories into the public eye. We’ve previously posted a blog about how to write a press release, but where do you go from there? There are a couple of different strategies out there for cultivating a PR buzz both in print and online...
July 25, 2008 READ MORE
Why Businesses Should Use Myspace
Principles that have traditionally been used for search engine optimization are now being applied to a new wave of internet marketing techniques – social media optimization, or SMO. That’s using things like Myspace, LinkedIn, Twitter, and Facebook. But aren’t networks like Myspace only for the Generation Nexters? The typical Myspace encompasses a broad demographic, ...
July 22, 2008 READ MORE
How to measure the results of your SMM campaign.
With all the push for businesses to invest in and create social media marketing campaigns, more and more companies are jumping on the bandwagon. And this is definitely a good thing. But there is a common misconception that a social media marketing campaign can yield highly scalable results in a short period of time. Yet this is something that needs major clarification. Th...
July 14, 2008 READ MORE
Nearly everyone these days is clamoring for social media marketing services. Savvy business owners are looking to social media marketing for more website traffic, increased brand recognition and loyalty, and myriad other benefits. But what about online reputation management? That’s one part of social media marketing that sometimes gets lost among the other benefits...
June 27, 2008 READ MORE
Copyblogger’s “Four Ways to Target Online Buyers with the Right Words” has a great analysis/advice section for marketing to an eco-friendly, socially conscious audience (among other types of consumers). Green is the new black, and it seems a lot of businesses are trying to revamp their marketing efforts to promote a more “green” brand. But some of these com...
June 12, 2008 READ MORE
Four Online Marketing Tips to Ride out Recession – and they Won’t Cost You Anything
Recession, or no recession? I’m no economist, but even the experts can’t decide if we’re in one, beginning one, ending one, or if the economy’s just a little slow. The R-word strikes fear and anxiety in the heart of everyone – doesn’t matter if you’re CEO of a major corporation or self-employed entrepreneur. In a blog post titled “How to Market in a Recess...
June 10, 2008 READ MORE
If you don’t know what you’re doing, then writing an effective press release can be easier said than done. But follow a few simple guidelines, and you’ll be on your way to successful promotion and publication. Listed below, you will find three steps to creating a first-class press release. 1. Know the purpose of your press release. A press release serves to market y...
June 6, 2008 READ MORE
Writing solid pay per click ads
Like writing compelling website copy, there is an art to writing pay per click (PPC) ads. What are PPC ads? They’re the links labeled as “sponsored” that pop up near the top of your search engine results. Basically, individuals and companies have paid money to be listed at the top of those search results. Not to be confused with straight search engine optimization, h...
June 5, 2008 READ MORE
Social Media Marketing: The Top Four Reasons You Should Try It
So, you want to get your name out there, to be known, to market yourself to every possible venue. By delving deep into the social media marketing realm, you can produce significant results. Just what, you might ask, is social media marketing, and how does it work? For starters, social media marketing is a way to embrace many of the web’s social facets and use them to pr...
May 28, 2008 READ MORE
How to Gain Credibility on the Web
Our economy is changing – we buy things now from people we never have met (and never will meet). Websites like eBay and Amazon use a customer rating system to add credibility to sellers, but independent websites don’t offer the same peace of mind to visitors. So, how can you inject some credibility into your website to help differentiate you from the phoneys? A few tri...
May 23, 2008 READ MORE
There’s tons of cool stuff available for writers on the web these days – some of which you may not even know existed. Listed below are a few of my favorites to help you think, organize, create, manage, and most importantly, write. Photo by deglispiriti Buzzword: This is a free online word processor from Adobe. It runs just like any other word processor - just t...
May 20, 2008 READ MORE
Draw More Traffic to Your Website
Question: How do I draw more traffic to my website? Answer: Write and publish articles online. Not only will pull more traffic to your website, but you gain credibility by establishing yourself as an expert in your field. For example, if you are trying to attract people to a website promoting your Kickboxing Academy, then you would write articles like How to Throw a Punc...
May 20, 2008 READ MORE
Web Writing: It’s Ok to be Redundant
Websites need to be written to accommodate a wide audience of readers – the on-the-go information gobblers, the meticulous fact verifiers, the image-minded visual learners, and the web savvy personalities who love interactive tools. This is why demonstrating important information on the same page so that it accommodates many different learners is actually a good thing. ...
May 20, 2008 READ MORE
Not ending sentences with prepositions is an antiquated rule of which we want to get rid.
That was annoying, right? I’m not normally one for change, but I am all for the evolution of grammar rules. We don’t all need to talk like our third-grade English teachers. Most of the outdated rules have gone the way of the dinosaur, but there are a few stragglers. One in particular that keeps lingering is the rule against ending sentences with prepositions. The tit...
May 20, 2008 READ MORE
It’s time to swallow your pride and face facts – visitors to your website aren’t going to put the same effort into reading you web content as you do writing it. If you’re lucky, a reader will scan your headlines, bolded items, and the first sentence or two of your paragraphs. You can’t expect visitors to read every single page on your website. So make sure that ...
May 20, 2008 READ MORE
Change-ups: Not just for baseball anymore
Varying sentence length in your writing sets a lot more than the tone or rhythm. It allows you to set up and emphasize points. Consider this: Many people consider New York a place they’d rather visit than reside in because of its reputation as being the city that never sleeps. New York, however, is a vibrant city divided into boroughs that are all cities within themsel...
May 15, 2008 READ MORE
Continuing my theme from a previous post about professional blogs, I want to talk a little bit about using your blog as a networking tool. So you’ve started your blog – now what? Learning how to navigate through the blogosphere is essential to building a solid readership and increasing your web visibility. First, enroll in a blog search engine. These search engines ar...
May 5, 2008 READ MORE
I’m not afraid to admit that I’ve been a little behind the curve when it comes to the whole dotcom thing. I wasn’t the first on the facebook bandwagon, and I’m still trying to wrap my head around the concept of digg and others like it. But with the emergence of more and more blogs, wikis, and social networks, it’s impossible to escape this new Web 2.0 society. B...
May 2, 2008 READ MORE
Many businesses are turning to blogs to provide fresh content for regular readers, enhance their web visibility, and to ultimately drive business back to their website. All successful blogs have a few things in common, so keep these tips in mind when developing your business’ blog: 1. Make it Interesting Gain a loyal readership by keeping readers interested. Your blog ...
May 2, 2008 READ MORE
Having to choose between that and which is one of those tricky little grammar rules that used to trip me up constantly as I wrote. To spare you the same aggravation, I'm sharing the words' definitive usage guidelines: 1. That That is used solely in restrictive clauses, meaning it introduces specific, essential information in a sentence. As a general rule of thumb, ...
April 25, 2008 READ MORE
Good Discussion Makes Good Writing
I can remember back to a creative writing class I took in college. It was the first round-table discussion writing class I ever took, and had I known ahead of time that each one of my classmates would read and critique my work each time an assignment was due, I probably would have never signed up in the first place. See, I was comfortable writing for the eyes of my teache...
April 21, 2008 READ MORE
As I missed my international flight home to Houston from Trinidad today, I was suddenly struck with an inspiration. Writers can find their muse anywhere at any time. Now, you may be wondering why being stuck at a foreign airport alone with absolutely no money and no lay of the land could inspire this thought in my mind. But just think about it. I’m sitting here, computer...
April 21, 2008 READ MORE
The thing about the English language is that when it can, it defies most of the rules. The “rules” are so loose that they’re more like guidelines or suggestions – and a lot of people out there want to give you their interpretation of the language. There’s the Associated Press Stylebook, New York Times Manual of Style and Usage, Chicago Manual of Style, Strunk and...
April 13, 2008 READ MORE
This week we have some advice passed on to me from best-selling author Karleen Koen. Your assignment: Write something, anything, every morning. No need for prompts like those we gave you in a recent post. No, this exercise is completely freestyle. Keep Your Mind and Fingers Nimble Every Day As a writer, even if you aren’t working on a particular p...
April 8, 2008 READ MORE
Lots of copywriters love fluff. They gravitate toward it instinctively because it sounds good. Check out this sentence: “At Acme Pet Supplies, we offer superior customer service to match our outstanding products.” You might be thinking, “Oooh – that sounds so good! Everyone wants to see that a company has ‘superior customer service.’ Anyone who reads that Ac...
April 2, 2008 READ MORE
Being a writer is NOT easy. You know that. Whether you are a freelancer or a Pulitzer-prize winning novelist, an immense amount of work goes into each word you put on paper. And even the most renowned writers have to work at it. Sure, every writer has his own personal tricks to keep the content flowing and the copy crisp, but since I haven’t the time or the energy to tra...
April 1, 2008 READ MORE
Pack More Punch into Your Proofreading
I find that most writers approach proofreading as a dreaded afterthought. Once they finish the actual writing, the idea of poring over their copy one last time to discover tiny errors seems…loathsome. Trust me, proofreading is infinitely important. Nothing looks sloppier than using “your” when you should have used “you’re.” Or misspelling the name of the compa...
April 1, 2008 READ MORE
Getting Situated: Creating Your Ideal Work Pattern
Hemingway made sure he wrote no less than 500 words a day, every day. Faulkner always drank whiskey when he wrote, while Balzac is known to have sometimes consumed more than ten cups of espresso per day while he was working. Thomas Wolfe allegedly preferred to write while standing up. Getting sloshed while working will not make you the next Faulkner....
March 30, 2008 READ MORE
Show, Don’t Tell: Avoiding the ‘Information Dump’ in Fiction
The key to good fiction is giving your readers a reason to keep going — little mysteries and mini-conflicts that add suspense and create tension. After all, if you feel like you know everything about a character in the first few pages, is there any real reason to waste time finding out what will happen to him? Here’s what I mean: Pete works at a pharmacy. He’s in h...
March 28, 2008 READ MORE
Three Writing Prompts to Get Your Fingers Flying
Even the world’s greatest musicians practice daily and spend time warming up before performances. As a writer, you, too, need to work your creative muscles with some exercises designed to challenge your creativity, stretch your limits, and rev your writing engine. Spend no more than ten minutes on each of these prompts. Set an alarm to snap you out of your wr...
March 28, 2008 READ MORE
Prevent Procrastination: How to get the job done without waiting until the last minute
Writers are known procrastinators. Whether we're afraid our ideas won't be good enough, or we're waiting for inspiration to strike, we tend to set ourselves up for stress by waiting until the last-possible minute to begin serious work on our projects. But it is possible to break away from this pattern. Whether you have an internal email to write, a blog, or a white paper...
March 27, 2008 READ MORE
There is a lot to be said of brevity. Shakespeare wrote somewhat ironically through the mouthpiece of the long-winded Polonius in Hamlet that “brevity is the soul of wit.” And William Strunk reminds us in Elements of Style that “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unn...
March 27, 2008 READ MORE
One of the most difficult parts of writing – even if you write all day, every day – is learning to ignore your internal editor when you’re working on a first draft. Even now, as I start writing, I can hear the nagging voice of doubt that makes it difficult to put words on paper. My particular voice of doubt looks a bit like my ninth-grade English teacher: She’s go...
March 26, 2008 READ MORE
When you work with words every day, it’s not always easy to keep your vocabulary fresh. I’m a word junkie. I’d like to think that I’m a formidable Scrabble opponent. I even have one of those dorky word-a-day calendars on my desk. But, like any other writer, I occasionally slip into a word choice wasteland where mediocrity rules and the most compelling adjectives I ...
March 25, 2008 READ MORE
Sometimes when trying to achieve a fun, casual tone in writing, especially important in many marketing and sales projects, it’s usually best to write the same way we talk, right? Wrong. Our speech is riddled with poor grammar and misused words because we don’t have the advantage of editing our words as we speak (but wouldn’t that make the world a much better place?)...
March 24, 2008 READ MORE
After completing my first feature-length article, I received a mini-lesson on the art of asking questions in your writing to keep the reader’s interest. In order to be effective and engaging, each paragraph should begin and end with a question – not literally, of course – a sort of literary catapult that moves the reader, and the writing, forward. For example, take ...
March 19, 2008 READ MORE
In the world of writing, writer’s block is an inevitable beast even the most valiant of writers must take on. After all, writing full time is not for the faint of heart. Luckily, there are a few tricks of the trade to keep the brain functioning and the creativity flowing even when the ugly beast is breathing fire in your face. 1. Turn the computer screen off. Sometimes,...
March 19, 2008 READ MORE
Any good writer will tell you to build your sentences on verbs. It's not nouns or adverbs or adjectives that make your prose shine. When it comes to great writing, the verb is the powerhouse. OK, so write with verbs. That sounds easy enough. But as with all things writing, wrapping your sentences around verbs can be more difficult than you think. To make it even more diff...
November 29, 2007 READ MORE
Don’t sell the car. Sell the Nissan.
Imagine you walk into an auto dealership, and the salesman walks up to you and says "Hey, we got these great cars! They can take you from home to work much faster than a bicycle, and did you know that almost everyone in the US owns at least one?" You'd look at him like he was nuts. You don't want to be sold on the benefits of a car. You want to know why his cars are bette...
November 1, 2007 READ MORE
How to Get the Best Copywriter for Your Dollar
I sympathize with anyone who has to shop for copywriters. We come in such a wide variety of skill levels, prices, and personalities that it's almost impossible to compare apples to apples. You, as the customer, obviously want to get the most bang for your buck. You figure that the dirt cheap copywriters ($35 a page for example) are probably not that good. You can weed tho...
April 9, 2007 READ MORE
The Writers For Hire, Inc., launches a new blog for writers and marketers. The blog will feature writing tips, ad copy, and much more....
April 9, 2007 READ MORE
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